Executive Assistant

About Ruff Liners

Ruff Liners is a premium dog car seat cover company best known for our patented door panel protection and thoughtfully engineered designs that keep vehicles clean, protected, and adventure-ready. Our mission is simple : help dog owners get outside more with their dogs.

We’ve more than doubled revenue every year since launch, surpassed $10M in sales in 2025 , and recently secured a deal on ABC’s Shark Tank . Our team is lean but powerful : two team members locally in Houston, supported by three highly skilled virtual assistants in the Philippines. Together, we’re building one of the fastest-growing brands in the pet lifestyle and outdoor adventure space.

At Ruff Liners, culture matters. We’re dog-obsessed, customer-driven, and innovation-focused. We believe in flexibility, trust, and ownership — every team member has a voice in shaping our brand and helping us grow.

The Role – Executive Assistant to CEO

We’re looking for a proactive and highly organized Executive Assistant to serve as the right-hand partner to our CEO. Your mission : create leverage for the CEO by managing communication, scheduling, and day-to-day priorities so the CEO can focus on growth, partnerships, and strategy.

This role includes :

• Inbox Management : Own the CEO’s email inbox, draft professional correspondence, and ensure only top-priority matters reach the CEO.
• Calendar & Meetings : Manage the CEO’s calendar, schedule meetings, prepare agendas, and ensure follow-ups happen.
• Travel & Conferences : Coordinate business travel, including conference trips and occasional personal logistics.
• Liaison & Communication : Act as the gatekeeper for internal and external communications, representing the CEO with professionalism and tact.
• Project & System Support : Assist with SOPs, process improvements, and special projects as the company scales.
• Personal Assistance : Handle select personal tasks that directly support the CEO’s focus and productivity.

This is a dynamic, evolving role in a fast-paced, entrepreneurial environment. You’ll have the opportunity to grow as Ruff Liners grows.

Who You Are (Ideal Candidate)

We know great EAs come from many backgrounds. Whether you’re an experienced paralegal / legal assistant or a recent grad with stellar organizational skills , if you can anticipate needs, protect executive time, and thrive in a high-growth startup — you could be a perfect fit.

You are :

Experience as an EA or in a high-level administrative role is preferred, but attitude and aptitude outweigh years of experience.