Brand & Marketing Creative Director

SUMMARY

The Brand & Marketing Creative Director is a strategic thinker with a passion for storytelling, branding and campaign development. The position will oversee the creation of compelling, results-driven content that resonates with target audiences and elevates brand presence across all media channels. As a key and upper-level position in the Marketing department, the Brand & Marketing Creative Director will regularly present and discuss brand and campaign strategies and tactics with executive management and ownership. And, as a leader within the Marketing department, this position will also be responsible to lead a team of Graphic Designers and others, responsible for ideating, creating, developing, managing and producing materials that support the advertising and marketing needs of the brand related businesses.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conceptualize and lead the development of integrated advertising campaigns across digital, print, social and broadcast media, including collaborating with external agency partners on continued brand and campaign developments.
• Ensure brand consistency and integrity across all creative outputs, aligning with marketing goals and audience insights.
• Direct and mentor an internal team of designers, photography and videography resources to deliver high-impact creative work; including job bidding and order placement for external production.
• Coordinate, schedule and direct photography and videography sessions to produce media for use across digital, print, social and broadcast media; including model selection and hiring, make-up and wardrobe resource direction, copy and script writing, voice-over direction, audio track selection and related photo / video shoot tasks.
• Provide overarching vision and framework to guide design efforts; including but not limited to color palettes, information hierarchy, typography, templatization and composition.
• Curate a library of media assets to ensure brand consistency, efficient production and effective use of storage space; assets include logos, brand guidelines, ad campaigns, flyers, templates, photos, video and other related digital and physical materials.
• Partner with internal stakeholders and external clients and vendors to understand objectives, pitch ideas and present creative strategies.
• Translate marketing objectives into clear creative strategies and guide the execution from concept to completion.
• Stay current with industry trends, consumer behavior, and emerging technologies to keep campaigns fresh and competitive.
• Collaborate with analytics and media teams to evaluate campaign performance and optimize creative for engagement and ROI.
• Any other duties as assigned within the scope of this position.

KNOWLEDGE / SKILLS / ABILITIES

EDUCATION and / or EXPERIENCE

WORK ENVIRONMENT