Brand & Marketing Creative Director

Brand & Marketing Creative Director

The Brand & Marketing Creative Director is a strategic thinker with a passion for storytelling, branding and campaign development. The position will oversee the creation of compelling, results-driven content that resonates with target audiences and elevates brand presence across all media channels. As a key and upper-level position in the Marketing department, the Brand & Marketing Creative Director will regularly present and discuss brand and campaign strategies and tactics with executive management and ownership. And, as a leader within the Marketing department, this position will also be responsible to lead a team of Graphic Designers and others, responsible for ideating, creating, developing, managing and producing materials that support the advertising and marketing needs of the brand related businesses.

Essential Duties and Responsibilities

Primary duties and responsibilities include, but are not limited to, the following :

• Conceptualize and lead the development of integrated advertising campaigns across digital, print, social and broadcast media, including collaborating with external agency partners on continued brand and campaign developments.
• Ensure brand consistency and integrity across all creative outputs, aligning with marketing goals and audience insights.
• Direct and mentor an internal team of designers, photography and videography resources to deliver high-impact creative work; including job bidding and order placement for external production.
• Coordinate, schedule and direct photography and videography sessions to produce media for use across digital, print, social and broadcast media; including model selection and hiring, make-up and wardrobe resource direction, copy and script writing, voice-over direction, audio track selection and related photo / video shoot tasks.
• Provide overarching vision and framework to guide design efforts; including but not limited to color palettes, information hierarchy, typography, templatization and composition.
• Curate a library of media assets to ensure brand consistency, efficient production and effective use of storage space; assets include logos, brand guidelines, ad campaigns, flyers, templates, photos, video and other related digital and physical materials.
• Partner with internal stakeholders and external clients and vendors to understand objectives, pitch ideas and present creative strategies.
• Translate marketing objectives into clear creative strategies and guide the execution from concept to completion.
• Stay current with industry trends, consumer behavior, and emerging technologies to keep campaigns fresh and competitive.
• Collaborate with analytics and media teams to evaluate campaign performance and optimize creative for engagement and ROI.
• Any other duties as assigned within the scope of this position.

Knowledge / Skills / Abilities

Passionate about, and able to coordinate planning, schedules, budgets for effective advertising efforts. Knowledgeable and able to execute effectively for multiple channels. Work independently and collaboratively in a fast past environment, prioritize, multi-task and meet deadlines. Highly organized with strong attention to detail. Must be proficient in Microsoft Office Products : Excel, Word, Power Point, Publisher, and Outlook. Proven track record of successful campaign development and brand storytelling. Proven ability to coordinate and direct cost-effective and impactful photography and videography sessions for multiple channels including but not limited to broadcast, streaming, digital advertising and linear media channels. Strong portfolio showcasing a range of advertising and marketing work. Expertise in Adobe Creative Suite and other professional, industry-standard creative tools. Excellent communication, presentation and leadership skills. Deep understanding of digital marketing, social media trends and content strategy. Experience working with cross-functional teams including media, strategy and production. Passion for innovation, creativity and pushing boundaries in advertising. Flexible, adaptable and able to learn and understand new technologies and practices related to all aspects of brand and campaign creation and execution. Keen attention to detail with proven analytical and problem-solving abilities. Ability of complex reading, writing, math, and task completion skills is required. Must have the following skills : clerical, compiling, coordination, analyzing, supervising, instructing, precision working, following instructions, influencing others, memorization, problem solving, independent judgment, and decision making. Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate. Must be a minimum of 21 years of age.

Education and / or Experience

Minimum 7 years of experience in a creative leadership role within an advertising agency or marketing department or any combination of education, training, or experience that provides the required knowledge, skills, and abilities. Bachelor's degree in Advertising, Marketing, Design, Communications, a related field or similar experience is required. Previous casino / hotel industry experience is preferred.

Physical Demands

While performing the duties of this job, the team member is constantly sitting, occasionally standing, walking, reaching overhead, bending over, crouching, kneeling, crawling, climbing, and balancing during the duration of their shift. Must be able to push / pull 10lbs or less frequently and 25lbs or less occasionally. The team member will constantly have repetitive use of both hands and light grasping motions. Occasional firm / strong grasping motions with dominant hand will be required. Finger dexterity of both hands will be constantly required. Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision. The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment and mechanical devices. Team member may occasionally be required to drive their own vehicle during shifts. The noise level in the work environment is usually moderate but can be quiet at times. Team member may be exposed to confined areas, solvents / oils, and / or fumes / odors. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.