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Marketing assistant • springfield ma
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Marketing Campaign Specialist
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BinanceChicopee, MA, US- serp_jobs.job_card.full_time
Marketing Campaign Specialist
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities :
- Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
- Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth.
- Maintain a company-wide campaigns calendar, including local and global campaigns.
- Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
- Copywriting and proof-reading campaign related communications.
- Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
- Innovate and implement test-and-learn strategies along with delivering results.
- Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns
Requirements :
Why Binance
Shape the future with the world's leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique, fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.