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Marketing Manager

Marketing Manager

SCORE W. MassachusettsSpringfield, MA, United States
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SCORE Volunteer Marketing Manager

would oversee the chapter’s overall marketing and communications efforts to help attract clients, volunteers, partners, and community visibility. Specifically, they might :

Responsibilities

Marketing Strategy & Planning

Develop and implement the chapter’s annual marketing plan

Align marketing activities with SCORE’s national brand guidelines

Track performance of campaigns and adjust strategies as needed

Digital Marketing

Oversee chapter website updates (content, events, resources)

Manage social media channels (Facebook, LinkedIn, Instagram, etc.)

Coordinate email newsletters and client communications

Community Outreach & Promotion

Build relationships with local chambers, business groups, and community organizations

Promote SCORE workshops, webinars, and mentoring services

Support PR efforts-press releases, media contacts, local publicity

Brand & Content Management

Ensure consistent SCORE messaging and visual identity in all chapter communications

Create or oversee flyers, presentations, and promotional materials

Highlight client success stories and volunteer spotlights

Team Collaboration

Work with other volunteers (mentors, event coordinators, fundraising team) to promote activities

Possibly oversee a small marketing committee (social media, outreach, design support)

Report results and needs to the Chapter Leadership Team

Skills & Experience

Background in marketing, communications, or public relations

Familiarity with digital marketing tools (social media, email, websites, analytics)

Strong organizational and project management skills

Ability to write clearly and persuasively

Experience in nonprofit or small business marketing (a plus, but not required)

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Marketing Manager • Springfield, MA, United States

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