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Growth Manager, Amazon
Growth Manager, AmazonKetone • Charleston, SC, US
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Growth Manager, Amazon

Growth Manager, Amazon

Ketone • Charleston, SC, US
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Growth Manager

Ketone-IQ is High Performance Energy. We're changing the way people fuel and rapidly expanding as we lead the ketone movement. We're hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You'll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking.

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You'll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.

Job Responsibilities :

Strategy & Ownership

  • Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
  • Maintain 90%+ Buy Box ownership with proactive protection tactics
  • Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
  • Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)
  • Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

  • Own full Amazon ad stack : budgeting, campaign structure, reporting
  • Lead incrementality testing (geo holdouts, suppression, survey lift)
  • Partner with DTC team on spend pacing, CAC alignment, and attribution
  • Track and manage ASIN health and keyword rank

    • Conversion Rate Optimization (CRO)

  • Audit and optimize listings (titles, bullets, gallery, A+ content)
  • Manage Premium A+ and branded store design
  • Monitor PDP CVR, run systematic CRO experiments

    • Operational & Legal Collaboration

  • Align with Finance on inventory and demand forecasting
  • Coordinate reseller takedowns and MAP enforcement with Legal
  • Guide catalog and SKU expansion

    • Success Metrics

  • Maintain 90%+ Buy Box retention
  • CAC efficiency across branded and prospecting
  • Improve PDP CVR and rank top 5 for priority terms
  • Execute 2+ incrementality tests within first 90 days
  • Demonstrate Amazon as an incremental layer to DTC

    • Tools

  • Jungle Scout
  • Amazon Ads Console
  • Sponsored Video, DSP, Posts, and CTV

    • Qualifications and Experience

  • Proven Amazon operators with P&L accountability, OR
  • Proven ownership of large-scale Amazon ad budgets ($500K+ / month) with CAC / nCAC accountability.
  • Elite generalists / consultants (e.g. MBA, top-tier consulting background)
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    Growth Manager • Charleston, SC, US

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