Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

At Everway (formerly n2y / Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.

We're a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the Role

We're looking for someone who's equal parts strategist and builder, someone who can roll up their sleeves and run point on Marketing Automation for one of our international divisions, specializing in email marketing, and full-funnel processes.

You'll take big campaign ideas and turn them into smart, high-performing journeys in Salesforce Marketing Cloud. From mapping out the plan to hitting send and analyzing results, you'll be the one making sure our emails don't just land, they land well.

Additionally, you'll make certain that our data is clean and accurate, flowing smoothly between the tools in our tech stack, from initial lead capture through qualification and on to pipeline and revenue.

This position is US-based and requires availability during Eastern Time Zone working hours.

Main Responsibilities

• Act as the dedicated marketing automation partner working closely with demand gen to understand campaign goals, timelines, and messaging needs.
• Use Marketing Cloud tools (Journey Builder, Automation Studio, Audience Builder, etc.) to build and launch dynamic, multi-step journeys that reach the right audience with the right message.
• Oversee the organization, maintenance, and optimization of marketing assets and templates within Salesforce Marketing Cloud, including managing the asset library, ensuring brand consistency, version control, and accessibility for marketing campaigns.
• Own the full campaign execution process from building HTML / CSS emails, testing through Litmus, and QA, to scheduling and deployment.
• Track campaign performance across key metrics (opens, clicks, conversions, bounce rates), and deliver reports with actionable insights to improve results.
• Ensure email programs meet privacy regulations (CAN-SPAM, GDPR) and maintain best practices for deliverability and compliance.
• Support cross-functional teams by sharing email marketing best practices, including segmentation, lead scoring, personalization, and timing strategies.
• Build and optimize lead capture forms and ensure accurate data flows through to CRM.
• Contribute to system and process improvements that help us scale smarter and move faster across marketing operations.

Essential Criteria

Desirable Criteria

Please Submit your application by Wednesday 22nd October 2025.

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.