Senior Manager, Performance Marketing & Automation

Job Description

JOB SCOPE :

The ideal candidate is equal parts hands-on performance marketer and marketing technologist able to run complex, multi-channel campaigns while introducing scalable automation and advanced testing frameworks. This person will serve as the connective tissue between Marketing, Operations, and Finance, ensuring our campaigns drive measurable impact across 400+ geographies

JOB SUMMARY :

Sears Home Services is embarking on an in-housing initiative to bring more control, efficiency, and innovation to our digital marketing programs. We're seeking a Senior Manager, Performance Marketing & Automation who will lead the strategy and execution of our paid search, shopping, and programmatic campaigns across our In-Home Appliance Repair and D2C Parts business units, while driving automation across our marketing tech stack. This is a unique opportunity to shape the future of performance marketing at a large, AI-focused

organization with a significant marketing budget and national footprint.

REPORTS TO :

Head of Performance Mktg SHS

Responsibilities / Skills / Experience Requirements

JOB DUTIES / RESPONSIBILITIES :

• Owns strategy, hands-on execution, and optimization of paid search, Product Listing Ads, Meta Shopping campaigns, and modern programmatic platforms
• Manages lead generation programs with a focus on quality, volume, and cost efficiency
• Translates operational data into marketing tactics across diverse planning areas
• Analyzes and improves performance across the end-to-end consumer funnel : Web / phone inquiries, in-home appointment scheduling, completed job, post-service engagement
• Leverages funnel data to identify drop-off points and implement campaign optimizations that improve conversion rates at every step
• Partners with Operations and Analytics teams to ensure marketing insights are fully integrated into service delivery
• Develops and owns the decision framework for driving profitability improvements across the marketing portfolio
• Partners closely with Finance to attribute marketing impact to business outcomes
• Leads forecasting and budget management for a portfolio upwards of $20M annually, ensuring efficient allocation and ROI discipline
• Introduces and scales automation within campaign management and reporting to maximize efficiency
• Leverages AI tools and advanced bidding / targeting solutions to drive program growth
• Identifies opportunities for marketing technology integration and process improvement
• Acts as the primary connector between Marketing, Operations, and Finance, ensuring campaign strategies align with business priorities and budgets
• Translates complex operational needs into actionable digital strategies
• Partners with analytics and finance teams to measure ROI and forecast impact
• Leads audience segmentation strategies across platforms (paid search, Meta, programmatic)
• Designs and implements structured testing roadmaps for creative, messaging, and targeting
• Improves personalization and conversion outcomes through data-driven experimentation

JOB REQUIREMENTS :

REQUIRED SKILLS :