Paid Social Strategist

We're Curiosity. An independent creative solutions agency in Cincinnati that lives and breathes the power of being strategically curious. We ask insightful questions to uncover surprising perspectives. Because in a world with no definitive answers, the more curious you are, the more solutions you reveal.

Curiosity fuels brands with fascination. But for Activation, this mission is even sharper. We are the spark that brings ideas to life. Our job is to find the most fascinating, effective, and authentic ways for a brand to intersect with people's lives.

You are a media expert, which means buying, planning, and measurement are your second

language. But at Curiosity, your first job is creativity . Here you will be asked to seek relentlessly and never settle for the obvious. You will see media as a living, breathing ecosystem, one that brands have the power to shape. You will be challenged to think bigger, to push boundaries, and to create the most meaningful work of your career.

We are looking for a Paid Social Strategist that will be passionate about social media and its importance in the marketing world. This person will have a sharp understanding of the overall paid social media landscape, drive paid strategy and possess the desire to learn more than social alone.

Job Description :

• Lead social media strategy development, supporting full life cycle of digital campaigns
• Experience with paid social marketing tools a must, i.e. TikTok, IG, Facebook, X, , Pinterest, Snapchat and other emerging platforms (self-service ad tools & social ad tech)
• Expertise with social insights / listening, social publishing, social media planning / buying / reporting tools, esp. self-serve ad environments
• Ability to QA ads across all social platforms
• Educate clients and internal teams on social marketing connections value, best practices and ongoing evolution implications.
• Research and recommend program optimizations; based on knowledge of platform-specific capabilities, and integrated media opportunities
• Understanding of social holistic measurement and how to measure success across different goals
• Experience in other digital or traditional media channels experience a plus
• This person should have at least 3 years of relevant experience in a previous media agency role

This position reports to the Associate Digital Director.

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