Marketing Technology & Data Specialist - Spectrum Reach

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ : CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at .

SUMMARY

The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach’s full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution—ensuring cross-functional agility and readiness for future innovations.

DUTIES & RESPONSIBILITIES

• Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
• Assist with setup and enhancement of marketing, sales, and customer experience workflows—leveraging first- and third-party data, segmentation, targeting, measurement, and reporting.
• Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation—while supporting additional transformation projects over time.
• Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
• Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement—driving new approaches for audience targeting and lead optimization.
• Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
• Document workflows and build playbooks to support adoption, training, and scale across various functional groups.

QUALIFICATIONS

PREFERRED EXPERIENCE

BDA352 2025-62840 2025

Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.