Giant Spoon is hiring : Media Planner in Lincoln

Media Planner

We are looking for a Media Planner with strong linear & video experience who demonstrates strategic and creative planning skills through data and cultural driven insights for our clients.

At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what "media" means in a commoditized media landscape. We believe in expanding how people experience brands and that boring is bad for business, and as part of that, true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.

We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to "do it all" at Giant Spoon, meaning you will gain experience with planning and buying across all channels - not just be relegated to one portion of the process, limiting potential for growth and holistic experience. Planners that enjoy working on projects that blur the lines between media, strategy, intelligence and creativity should apply.

Responsibilities

Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits etc)

Develop comprehensive video media plans across both national and regional linear television and CTV platforms.

Manage full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis

Assist with tagging and trafficking for all taggable digital assets

Input plans into systems (Prisma)

Act as steward to ensure full delivery

Own billing and reconciliation of budget and invoices

Oversee ongoing campaign monitoring, recommend daily / weekly / monthly optimizations and oversee day-to-day campaign operations

Coordinate outreach and review and evaluate partner proposals

Coordinate RFP development

Coordinate tactical planning, negotiating and execution tied to media brief

Collaborate with Analytics Team to identify and report insights

Develop strategic POV on research and creative

Contribute to creative media brainstorms

Manage the day-to-day of an Assistant Media Planner, including training and mentoring

Stay up to date on media trends and evolving capabilities

Requirements

18+ months of experience in an integrated media planning & buying (digital & traditional) role client-side or with an agency.

Experience in linear buying, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and / or PRISMA)

Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)

Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team

Familiarity with UTM function & building

Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)

Experience trafficking a creative rotation within a package

Excellent written, verbal, and presentation skills

Strong attention to detail

Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process

Inherent desire to learn more of the trends shaping consumer behavior

Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry

Creative Hierarchy

Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)

Budget, billing, reconciliation experience

The anticipated annual salary range for this position is $72,000 - $80,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical / dental / vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

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