Social Media Manager

About Flora Food Group

Flora Food Group is a global leader in plant‑based foods, offering a compelling choice in butters, spreads, creams, liquids, and cheeses. With iconic brands such as Flora, Becel, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, we hold leadership positions in 100 countries. Our products are more affordable, more sustainable, and nourish people and the planet.

Job Title :

PR and Social Media Manager

Location :

2–3 days a week in‑office, with shuttle support for NYC‑based employees

Reports to :

Head of Marketing Excellence

Compensation : 115K–125K

About The Role

The PR & Social Media Manager (All Brands) will play a key role on our US marketing team. You will be accountable for planning and implementation of multi‑channel brand strategies to drive profitable growth in our portfolio of dairy‑free products. You will have the opportunity to demonstrate your expertise in tapping into culture, strategic thinking, creative development, project management, and execution excellence in a fast‑paced environment.

You’ll be working closely with the integrated agency team on the brand’s Creative, PR, social media, shopper marketing, and paid media strategies and activities. In addition, you will collaborate with the broader US and global marketing team to develop and drive integrated go‑to‑market plans. This position will have one direct report.

What You’ll Do

Lead earned & owned media activation in the USA

Own “Big Bet” brand activation across earned (PR), media (organic social and paid media) as well as partnerships (influencers, entertainment properties, and more)

Leverage cultural prowess & social media listening tools to develop ideas that insert the brand into cultural moments in real‑time – both proactively and reactively

Drive marketing “test and learn” agenda to measure marketing resource efficiency and effectiveness (awareness, trial, conversion)

Execute IRL activations (cultural events, in‑store, food service, online) as a brand‑building vehicle

Engage directly with our digital communities including social community management, influencer communication, and partner outreach, creating a cult‑like fan base that is obsessed with us as much as we are with them

Manage activation budgets, and drive efficiencies on an ongoing basis, working closely with external and internal partners to optimize between working and non‑working expenses

Manage influencer and creator relationships across brands including sourcing new partners to develop posts inline with audience and content pillars, develop relationships and train on brand key messages and ensure content developed drives key brand objectives

Develop strong marketing storylines for the Flora sales team to leverage in sell‑in, including hard‑hitting performance insights from real‑time data sources (e.g. Nielsen)

Support brand planning with strong recommendations based on performance of key elements to start, stop & continue

Work closely with compliance teams to ensure that all marketing materials and communications adhere to legal and regulatory requirements

Coach and guide a direct report, developing their skill set to become increasingly independent in their role

About You

3–4+ years of relevant PR & Social Media experience (e.g. brand management, start‑up experience in the food / consumer space)

A heart to always be learning and asking questions with a strong personal growth mindset

Passion for social media trends, creators, and algorithms, with an emphasis on TikTok and Instagram

Consumer‑centric; out‑of‑the‑box thinker; insurgent and entrepreneurial spirit

Ability to work in a fast‑paced, quick‑shifting atmosphere with ease and poise

Analytical and strategic thinking skills, with the ability and passion to derive insights from data

Disciplined project management and organizational skills

Proficiency in MS Excel and PowerPoint

Experience in the US market required

Bachelor’s degree required

Willing to travel as needed

Passion for the vision for a better tomorrow with delicious animal‑free cheese!

What’s Next

If this position sounds interesting, please hit the apply button now!

Flora Food Group is committed to building an inclusive and diverse workplace. We understand you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

#J-18808-Ljbffr