Marketing Lead | Social Media & Brand Strategy | Experiential & Lifestyle Marketing | Beverage Industry
About Us
Mighty Swell and Lemonati are part of a growing portfolio of bold, innovative beverage brands shaking up the industry. From spiked seltzers and better-for-you refreshers, we bring flavor, fun, and originality to every sip. We’re a small but mighty team of creatives and marketers passionate about building authentic brand moments — online and IRL.
What You’ll Do
Manage day-to-day social media for Mighty Swell, Lemonati, and new launches, keeping each brand’s personality distinct and on point
Draft, schedule, and post content across Instagram, TikTok, Facebook, and more
Engage with followers and influencers : responding to comments, DMs, and mentions with a voice that feels genuine and on‑brand
Help build and execute monthly content calendars and social campaigns
Capture in‑the‑moment content at events, samplings, and activations
Track performance metrics, social trends, and community insights to guide what’s next
Assist with influencer collaborations and creator partnerships
Keep an eye on what’s trending and help us stay ahead of the curve with fresh ideas and creative formats
What We’re Looking For
3–5+ years of experience in social media coordination, community management, or marketing
A strong understanding of Instagram, TikTok, Facebook, and emerging platforms
Excellent writing skills and the ability to adapt tone and voice across multiple brands
Skills
You’re a creative thinker with strong writing and communication skills
You know how to create and edit eye‑catching, on‑brand content (photos, videos, and graphics) using tools like Canva, CapCut, or similar platforms
You’re comfortable scheduling and managing content through platforms like Later, Planoly, or Hootsuite
You’ve worked with influencers and creators and know how to build those relationships authentically
You can juggle multiple brands and projects without missing a beat
You thrive in a fast‑paced, collaborative environment where ideas flow freely
Bonus points if you’ve got experience in the beverage, CPG, or lifestyle space
Opportunity to work with multiple fast‑growing brands in a vibrant portfolio
A creative, supportive, and collaborative team environment
Hands‑on exposure to event marketing, influencer campaigns, and content production
Room to grow as part of an expanding marketing team
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Food and Beverage Manufacturing
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Social Media Coordinator • Charlotte, NC, United States