PR & Events Manager

Overview

Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the worlds most beautiful and durable watches, from high-tech ceramic to sapphire crystal and diamonds to stainless steel. Our innovative watches have no boundaries when it comes to design. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy if we can imagine it, we can make it. Rado is a brand under the Swatch Group US.

Position

PR & Events Manager

As a Public Relations & Events Manager with Swatch Group, U.S. & Caribbean, the position will be responsible for developing and implementing the brands PR and media strategy, building its reputation, and ensuring effective media coverage along with events execution. You will draft or oversee the creation of media releases and content on various media channels, forge relationships with journalists and key influencers and manage the response to time-sensitive and critical situations. The PR & Events Manager will be responsible for day-to-day media relations activities for the Brand.

Primary Duties And Responsibilities

Grow brand awareness and market share through strategic product PR campaigns

Collaborate with Marketing Manager to align PR strategy with business / marketing communications objectives and to support overall marketing plans

Plan and implement yearly product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management (MM)

Develop public relations strategies for current and existing products, launches, and promotions

Generate new ideas and opportunities to ensure brand success

Create high-quality, informative press releases, press kits, and related materials if not provided by HQ

Act as project lead for PR initiatives from concept development through execution

Prepare presentations, reports, and information for multiple communication channels

Manage U.S. media relations, contacts, and networking for SG Corporate and brand executives

Maintain proactive contact with different media through regular interaction

Coordinate watches for photoshoots and PR placements as needed

Analyze PR program outputs to maximize effectiveness and ROI

Create and manage PR budget including deadlines, objectives, schedule and invoicing process

Events

Plan and execute local and national events for the Rado Brand in the US with retail partners, national branding events, PR events and sponsorships

Manage event planning, location scouting, run-of-show creation, theme development, travel management, security coordination, permits and logistics

Implement planning timelines for pre-event proposals, approvals and logistics, setup, on-site schedule and run of events

Pre-event preparation, approvals and post-event recaps and analysis

Develop weekly, monthly, quarterly and annual media activity reports

Collaborate with team on new ideas and strategies

Maintain strong relationships with media and industry leaders

Oversee event budget, including budgeting, monitoring, and SAP administrative processes

Create presentations, articles, reports, and information for websites, blogs, and social media

Domestic and international travel required

All other duties assigned by Management

Education and Experience Requirements

Must have 4 or more years of related PR experience (consumer luxury products, media, agency, corporate environment)

Must have a Bachelors Degree in Communications, Advertising, Journalism, Marketing or Business

Must have knowledge and experience of traditional and new / social / digital media PR tactics

Excellent communication and writing skills

Event planning experience

Strong media contacts and a track record of securing national and top-tier media placements

Able to foster relationships and maintain connections

Thrives in a fast-paced, fluid environment and can prioritize multiple responsibilities

Able to work weekends as needed; travel up to 35%

Benefits

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

Excellent health, dental and vision insurance (employee and dependents eligible 1st of the month following 30 days; generous employer contribution)

Immediate participation in the 401(k) with 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)

Company paid life insurance and long-term disability

18 days of PTO per year

Sick time for medical, parental and military leave

Holiday pay

Voluntary FSA, STD, and Accident / Hospital Indemnity Insurance

Employee product discount

Job Location

Job Location : 800 Waterford Way, 33126 Miami, FL, United States

Company Address

Company Address : The Swatch Group (U.S.) Inc. 800 Waterford Way Suite 1000 Miami, FL 33126 USA

Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Retail Luxury Goods and Jewelry and Retail

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