Digital Media Director, Performance Marketing

Overview

Digital Media Director, Performance Marketing

Join to apply for the Digital Media Director, Performance Marketing role at LLYC .

LLYC is a global Corporate Affairs and Marketing firm, partnering with clients to grow and protect value, turning every day into an opportunity to nurture brands.

OUR CULTURE

You bring the ambition — our talent proposition : challenges drive boldness, teamwork leads to success, and growth is a shared journey. We value flexibility, diversity, inclusion, and community impact through the José Antonio Llorente Foundation. We believe in Challenge, Teamwork, Flexibility, Diversity, Commitment, and Growth.

In this position, you will lead digital strategy and activation across Paid Search (SEM), Paid Social, and Programmatic, with high-profile exposure to clients and cross-functional teams, and direct management of a digital marketing team.

Essential Duties and Responsibilities

• Regularly present strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner.
• Lead paid digital media initiatives with hands-on experience in Paid Search (SEM), Paid Social, and Programmatic advertising.
• Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with campaign and business objectives.
• Accountable for achieving goals and KPIs for a portfolio of clients, ensuring on-time and complete delivery of campaigns; analyze performance data to extract actionable insights and optimize conversion rates, ROAS, CPL / CPA, MQL-to-SQL, and other key metrics.
• Manage a team of digital media specialists across Paid Search (SEM), Paid Social, and Programmatic services.
• Design and execute testing frameworks (A / B and multivariate testing, ad copy, design, landing page CRO) with clear, scalable objectives and sound measurement methodology.
• Own monthly forecasting and budget pacing across accounts, collaborating with clients and the agency finance team.
• Act as a central expert and resource for paid search and paid social platforms across a wide portfolio of clients and B2B / B2C verticals.
• Stay on top of performance media trends and platform innovations to keep agency offerings cutting-edge.

Required Technical Skills

Benefits and Perks

Equal Opportunity Employer

It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by law.

Job Details

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