Social Media Managers

Social Media Manager

Company : GSR Group

Employment Type : Full-Time

About GSR Group

GSR Group proudly owns and operates Wingstop franchise locations providing outstanding food and exceptional service to our guests. Were expanding our support team to include a Social Media Manager. This role is essential in ensuring a seamless and positive experience for every guest whether theyre asking about menu items orders or employment opportunities.

As we continue to grow we are looking for a dynamic Social Media Manager to oversee and elevate our social media presence. If you are a creative and results-driven professional with a deep understanding of digital marketing and a passion for brand-building we want to hear from you.

Position Summary

The Social Media Manager will be responsible for developing and executing social media strategies that align with GSR Groups brand objectives and engage our target audiences. This role requires a combination of creativity strategic thinking and analytics to manage and grow our presence across various platforms. You will play a critical role in building the companys digital footprint increasing engagement and driving brand awareness.

The ideal candidate is proactive has a keen eye for trends and can adapt content to fit the tone and goals of different social media platforms while maintaining a cohesive brand image.

Key Responsibilities

Content Strategy & Planning

Develop and execute a comprehensive social media strategy that aligns with overall marketing and business objectives.

Create and curate engaging content (text images video etc.) for use across platforms such as Instagram Facebook Twitter LinkedIn YouTube TikTok and others .

Plan and manage a content calendar to ensure consistent and timely posting across channels.

Stay current with trends social media features and best practices to continuously refine and innovate strategies.

Community Management

Engage with followers and monitor conversations across social media channels responding to comments direct messages and mentions in a timely and professional manner.

Foster and maintain positive relationships with online communities influencers and brand advocates.

Address customer inquiries and feedback on social platforms collaborating with customer service teams when needed.

Analytics & Reporting

Monitor track and analyze social media metrics and KPIs to assess the effectiveness of content and campaigns.

Provide regular reports to management on social media performance trends and opportunities for growth.

Use data insights to refine social media strategies and optimize content performance.

Campaign Management & Paid Advertising

Collaborate with the marketing team to plan and execute social media advertising campaigns (e.g. Facebook Ads Instagram Promotions LinkedIn Ads).

Optimize ad campaigns for ROI tracking metrics such as engagement reach conversion and click-through rates.

Manage budgets for paid social campaigns ensuring campaigns are executed within budget while achieving objectives.

Brand Voice & Consistency

Maintain consistency of voice messaging and brand aesthetics across all social media channels.

Work closely with graphic design content creation and PR teams to ensure cohesive branding and marketing materials across all digital platforms.

Promote GSR Groups values culture and key messages through engaging storytelling on social media.

Collaboration & Leadership

Collaborate with other departments (e.g. sales customer service operations) to ensure social media initiatives align with broader organizational goals.

Mentor and support junior social media staff or interns when necessary.

Lead brainstorming sessions for new campaigns trends and ideas to maintain a competitive edge.

Qualifications & Skills

Required :

Bachelors degree in Marketing Communications or a related field.

1 years of experience in social media management digital marketing or related roles.

Proficiency in social media platforms scheduling tools (e.g. Hootsuite Buffer Sprout Social) and analytics tools (e.g. Google Analytics Facebook Insights).

Strong knowledge of social media trends best practices and content creation.

Experience with paid social media advertising and budget management.

Excellent written and verbal communication skills with a strong attention to detail.

Creative mindset and ability to generate innovative ideas for engaging content.

Preferred :

Experience in specific industry (e.g. technology real estate retail).

Knowledge of SEO and content marketing strategies as they relate to social media.

Familiarity with design tools such as Adobe Creative Suite (Photoshop Illustrator etc.) or Canva .

Ability to adapt content for different audiences across multiple social platforms.

Multilingual proficiency is a plus.

Core Competencies

Creativity & Innovation : Generates original ideas and solutions for engaging audiences.

Analytical Mindset : Uses data to inform decisions and optimize strategies.

Adaptability : Able to stay ahead of trends and adjust strategies as needed.

Time Management : Prioritizes and executes tasks efficiently in a fast-paced environment.

Collaboration & Teamwork : Works seamlessly with internal teams to achieve common goals.

Customer-Focused : Understands the needs and wants of audiences and tailors content accordingly.

Key Skills

Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary

Experience : years

Vacancy : 1