Social Media Content Creator

Social Media Content Creator (Mid to Senior Level)

CR Legal Team | Raleigh, North Carolina

At CR Legal Team, our Brand Promise is to "Stand Up For You" by staying true to our Mission to provide "Whole-Person Legal Care™" and by following through with our Core Values to

"Care Like Family, Listen To Learn and Do What's Right."

Are you a creative storyteller with a passion for digital media and a talent for transforming complex ideas into engaging content? CR Legal Team is seeking an experienced

Social Media Content Creator

to elevate our online presence and authentically represent our Mission and Core Values across a variety of platforms.

As our

Social Media Content Creator , you'll play a crucial role in building trust, educating our audience, and positioning our attorneys as thought leaders. You'll balance professionalism with creativity while navigating the unique compliance and ethical considerations of legal marketing.

About CR Legal Team

CR Legal Team is a personal injury law firm that has been STANDING UP for our clients, our communities, and each other for over 35 years. We invite you to join an organization that values excellence, care, culture, and the people who make it all happen.

Key Responsibilities

Develop and execute a comprehensive content strategy across Facebook, Instagram, TikTok, and LinkedIn that aligns with our firm's brand values and business objectives.

Create diverse, high-quality content including educational videos, client testimonials, attorney spotlights, legal tips, case results (where appropriate), behind-the-scenes content, and thought leadership pieces.

Produce professional video content featuring attorneys explaining legal concepts, answering FAQs, and discussing current legal trends in an accessible, engaging manner.

Design eye-catching graphics and infographics that simplify complex legal information for general audiences.

Craft compelling copy that is informative, professional, and compliant with legal advertising regulations.

Manage and maintain content calendars across all platforms, ensuring consistent posting schedules and timely responses to current events or trending topics relevant to our practice areas.

Monitor social media metrics and provide regular performance reports with actionable insights and recommendations.

Stay informed about legal industry trends, competitor activities, and platform algorithm changes to continuously optimize content performance.

Collaborate closely with attorneys to gather content ideas, ensure accuracy, and maintain compliance with state bar advertising rules.

Engage with our online community by responding to comments and messages in a professional, brand-appropriate manner.

Coordinate video shoots with attorneys and staff, including scripting, filming, and post-production editing.

Qualifications

College Degree in communications, marketing, digital media, or related field.

4-6 years of experience in social media content creation, preferably with experience in professional services, B2B, or legal marketing.

Proven track record of growing social media presence and engagement for brands that require a professional, trustworthy image.

Advanced proficiency with content creation tools including Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Canva, CapCut, or similar video editing software.

Strong videography skills including shooting, lighting, sound, and editing for short-form and long-form content.

Exceptional writing skills with the ability to simplify complex topics without losing accuracy or appearing condescending.

Deep understanding of platform-specific best practices, audience behaviors, and content formats for Facebook, Instagram, TikTok, and LinkedIn.

Experience working within regulated industries and understanding of compliance considerations (legal, medical, financial services, etc.).

Demonstrated ability to work effectively with executives and professionals, including coaching on-camera presence.

Strong project management skills with ability to juggle multiple priorities and meet deadlines.

Analytics-driven mindset with experience using social media insights tools and Google Analytics.

Professional demeanor with excellent interpersonal and communication skills.

Bonus Skills

Previous experience in legal marketing or working with law firms.

Knowledge of legal advertising regulations and state bar ethics rules.

Familiarity with legal practice areas and terminology.

Experience with paid social media advertising and campaign management.

Photography skills and professional lighting / audio equipment experience.

Understanding of LinkedIn's professional networking dynamics and B2B content strategies.

Experience with social media management platforms (Hootsuite, Sprout Social, Later).

What We Offer

Inclusive, diverse environment where every voice matters

Professional development opportunities and continuing education support

Collaborative in-office work environment balanced with flexibility

Opportunity to make a significant impact on firm growth and brand development

Competitive salary commensurate with experience

Comprehensive medical plans including zero-premium HDHP option (Employee-only coverage)

Dental and vision coverage

Virtual healthcare access for convenient care

HSA and FSA options for healthcare savings

401(k) with employer match to build your future

Disability insurance (Employer-paid long-term disability)

Life insurance (Employer-paid basic coverage with additional voluntary options)

Generous PTO and holiday schedule

Employee Assistance Program for mental health and wellbeing support (Employer-paid)

Benefits Assistance / Advocacy Program (Employer-paid)

Ready to Join a Winning Team?

If you're a

Social Media Content Creator

who wants to be a key player in shaping the messaging of the CR Legal Team Brand to our clients, communities and Team Members,

we want to hear from You !

CR Legal Team is an Equal Opportunity Employer.

#CRJOBS