Marketing Data Scientist - Remote

We are looking for a highly skilled and motivated Data Scientist to join our Marketing Analytics team. This role is crucial in leveraging our vast customer, sales, and campaign data to generate actionable insights that optimize marketing spend, personalize customer experiences, and drive profitable. The ideal candidate will have a good understanding of data science and AI techniques applicable in a marketing environment. The ideal candidate will also be able to understand and communicate how the work they do fits into the business context and business goals.

Duties and Responsibilities

• Develop, validate, and maintain a core set of Marketing models, including customer lifetime value, churn prediction and retention modeling, next best offer recommendations, and customer segmentation.
• Apply advanced analytics, causal inference, experimentation, machine learning and AI techniques for given business problems related to customer behavior and marketing personalization.
• Support the design, analysis, and interpretation of marketing campaign tests, including A / B tests, controlled experiments, and geo-tests.
• Proactively perform data exploration on customer behaviors to discover future opportunities.
• Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the implementation of models into production environments.
• Cultivate strong partnerships with cross-functional stakeholders from marketing, merchandising, and IT
• Translate complex analytical findings into clear, concise, and compelling narratives for non-technical stakeholders, including marketing leaders and executive teams.

Scope

Requirements

Education and Experience

Skills

Physical Requirements

General office environment requiring ability to :

Safety

Must be able to perform this job safely in accordance with standard operating procedures and good manufacturing practices, without endangering the health or safety of self or others.

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