Social Media Specialist

Position Title

Social Media Specialist

Department

Compliance and System Security

Job Purpose

The Social Media Specialist manages internal and external communication and collateral that promotes PCBS’ mission, vision, and values. In this role, this person will play a key role in developing, implementing and optimizing social media strategies on Facebook, Instagram, LinkedIn, X and YouTube.

Evaluated By

Business Development & Marketing Manager

Supervision Given

None

Classification

Non-Exempt

Qualifications

Bachelor's degree or equivalent experience in marketing, communications, or a related field.

Bilingual preferred (Spanish, ASL)

Experience with Meta Business Suite; and a solid understanding of social media platforms (Facebook, Instagram, X, YouTube, LinkedIn, etc.), including their algorithms, and hands‑on experience managing corporate social media accounts.

Knowledgeable of human services and / or developmental disability services

Passion for the mission of PCBS and for empowering individuals with developmental disabilities.

Experience managing a Google Ads account.

Proficiency in creative suite applications like Adobe Creative Suite and Canva required.

Must possess, maintain, and operate a personal electronic device for the purpose of communication, two‑factor authentication, and tracking hours worked.

Essential Functions

Promotes the PCBS Mission

Embodies the PCBS Vision, Mission, and Values Statements

Empathy, respect and a commitment to inclusion and belonging.

Creativity, initiative, and proactive mindset

Develop and execute a social media strategy aligned with PCBS’s mission, vision and values.

Supports a Person‑Centered philosophy.

Knowledge, Skills & Abilities

Ability to perform work accurately and completely, and in a timely manner

Strong interpersonal and collaboration skills; comfortable engaging with diverse stakeholders including individuals with developmental disabilities, families, staff, partners and community members.

Knowledge of best practices in social media for human services, and a willingness to stay current with trends and algorithm changes.

Advanced communication skills, verbal and written

Excellent writing, editing, and storytelling skills, with a strong command of grammar and tone.

Ability to work on several projects at a time and to easily shift gears, listen and adapt to changing needs

Strong project management skills with the ability to manage tasks and due dates accordingly and to work collaboratively with teammates on projects

Understanding of accessibility and inclusive communication practices.

Advanced presentation skills

Intermediate proficiency in MS Office

Advanced proficiency in Google Analytics

Knowledge of Google Search Console, Google Ad Words, and Google Tag Manager

Proficiency in multimedia content creation, including graphic design, photography and video

Strong creative problem‑solving skills

Provides Marketing and Communication

Provide input, opinion, and solutions as a team member of the PCBS Marketing Team.

Create and curate high‑quality (e.g. graphics, photos, stories, posts) that highlights PCBS programs, services, community partnerships, client stories, recruitment initiatives, events, advocacy efforts and milestones.

Manage the day‑to‑day operations of social media channels : scheduling posts, monitoring comments and messages, responding in a timely manner, and maintaining a consistent voice and brand style.

Ensure all communications are accessible (e.g., alt text for images, captioning videos) and comply with relevant legal / privacy guidelines (including for individuals with disabilities).

Maintain a content calendar, ensure timely publishing, and coordinate paid social media campaigns where applicable.

Partners in the development and distribution of multimedia content related to PCBS.

Coordinates photography and videography assignments.

Assists with creating the agency’s Newsletter.

Supports internal communication for the company SharePoint site.

Facilitates Mobile Neuro Diverse City (NDC) events

Ensures compliance with HIPAA regulations, including PHI and ePHI.

Secondary Functions

Attends all meetings and agency functions as required.

Performs all other duties assigned by Supervisor.

Physical Requirements / Working Conditions

Job demands include extended periods of sitting with some periods of standing and walking.

Will occasionally require lifting up to 25 pounds, kneeling, stooping, crouching, or bending as appropriate.

Will require periods of driving agency vehicles.

Office based role with noise from persons served, office machines, and telephones.

Will have a substantial use of computers and / or other devices and screens.

May be exposed to bloodborne pathogens, infectious diseases, and parasites.

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