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Digital Marketing Manager
Digital Marketing ManagerPavago • Worcester, MA, US
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Digital Marketing Manager

Digital Marketing Manager

Pavago • Worcester, MA, US
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Digital Marketing Manager

Position Type : Full-Time, Remote Working Hours : U.S. Eastern Time (EST)

About the Role : Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company's marketing strategy across all channels. This role blends strategic vision with hands-on executionideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity.

Responsibilities

Strategy & Leadership :

  • Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
  • Own the marketing funnel end-to-endfrom demand generation to lead nurturing to brand positioning.
  • Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
  • Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).

Campaign Management :

  • Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
  • Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
  • Oversee creative direction and messaging to maintain brand consistency and impact.

    • Execution & Optimization :

  • Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads.
  • Experiment with innovative acquisition tactics and continuously improve performance through A / B testing.
  • Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.

    • Analytics & Reporting :

  • Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
  • Use data-driven insights to refine targeting, messaging, and channel strategies.
  • Present performance updates and actionable recommendations to leadership on a regular basis.

    • What Makes You a Perfect Fit :

  • Strategic thinker who can connect business goals to marketing outcomes.
  • Hands-on executor comfortable working across channels and tools.
  • Creative storyteller with a passion for building brands that resonate.
  • Data-driven decision-maker who thrives on testing, learning, and optimizing.
  • Confident leader with exceptional communication and collaboration skills.

    • Required Experience & Skills (Minimum) :

  • Proven experience in B2B marketing leadership , ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing.
  • Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms).
  • Ability to balance strategic planning with hands-on execution.
  • Analytical mindset with experience interpreting data and making data-backed decisions.
  • Excellent leadership, project management, and communication skills.

    • Ideal Experience & Skills :

  • Experience leading digital marketing functions for B2B service-based or professional industries.
  • Strong background in account-based marketing (ABM) or performance-driven demand generation.
  • Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo.
  • Experience managing and mentoring cross-functional marketing teams.
  • Creative approach to storytelling, branding, and campaign design.

    • What Does a Typical Day Look Like? A Digital Marketing Manager's day is a mix of strategy, execution, and analysis. You will :

  • Review campaign performance dashboards and adjust strategies accordingly.
  • Collaborate with content, sales, and leadership teams to align goals.
  • Develop and schedule new campaigns across paid and organic channels.
  • Monitor lead flow and pipeline data to ensure consistent results.
  • Brainstorm and test new acquisition ideas to improve performance.
  • End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives.

    • In short : you'll be the driving force behind both growth and brand impact.

    Key Metrics for Success (KPIs) :

  • Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Customer Acquisition Cost (CAC) and marketing ROI.
  • Website traffic and conversion rates.
  • Lead-to-opportunity conversion rate.
  • Brand visibility and engagement across channels.

    • Interview Process :

  • Application Review Assessment of experience and alignment with role requirements.
  • Initial Interview Discussion of background, marketing expertise, and fit.
  • Technical Interview Conversation with the marketing lead to assess technical and strategic skills.
  • Final Interview Deep dive with the clients leadership team to evaluate cultural and strategic fit.
  • Offer & Background Verification
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