VP, Content Merchandising Automation

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

In an era of content abundance, discovery is the differentiator . Our editorial future depends on intelligent systems that scale human creativity , not replace it. This role ensures that the HBO Max experience is guided by smart automation that connects our subscribers to the stories that matter most.

We are seeking a transformational leader to reinvent how content merchandising is implemented on a global scale. The Vice President, Content Merchandising Automation will own taxonomy, metadata, and automation strategy — partnering with engineering and product to unlock catalog utilization, improve efficiency, and drive engagement across our streaming platform.

If you’re passionate about intelligent tooling and editorial excellence at global scale , this is your opportunity to lead one of the most critical evolutions in streaming.

Key Responsibilities

Reimagine Workflows – Lead content merchandising automation and work across teams on process transformation initiatives that reduce manual editorial effort and scale merchandising globally.

Build for Scale – Establish global taxonomy and metadata standards as the backbone of discovery, personalization, and catalog utilization.

Drive Innovation – Partnering closely with the consumer algorithms team & tools teams to leverage AI / ML and emerging technologies to accelerate tagging, classification, and enable merchandising.

Be Data-Driven – Use analytics to optimize catalog utilization, measure merchandising ROI, and ensure merchandising delivers measurable business outcomes. Develop KPIs and success criteria to measure the efficiency and performance impact of automation on editorial workflows.

Lead Globally – Build and lead a high-performing automation team with clear priorities, KPIs, and a culture of operational excellence.

Influence Broadly – Serve as the subject matter expert with senior leaders.

What Success Looks Like

Merchandisers across HBO Max’s global regions use automation tools as their default workflow .

The catalog — from tentpole series to long-tail library titles — is surfaced intelligently and dynamically , personalized to each member.

Content priorities and metadata are fully integrated into the machine learning loop , improving both recommendation accuracy and creative impact.

The platform becomes more adaptive, flexible, and scalable as manual bottlenecks are eliminated.

Skills Needed

Help define scalable metadata and campaign tagging practices that serve as inputs for promotion models and content surfacing logic, working closely with the teams building our personalization algorithms and content workflows.

Deep understanding of content workflows , content merchandising, and the pain points of manual curation in large-scale environments.

Proven experience partnering with engineering, product, and data science teams to drive tool development and workflow transformation.

Strong familiarity with machine learning-based recommendation systems , real-time personalization, and campaign performance measurement.

Candidate Qualifications

Proven Transformer – Track record leading editorial transformation at scale, ideally in direct-to-consumer streaming or digital content.

10+ years in content operations, merchandising, or editorial with 5+ years in senior leadership.

Experience in direct-to-consumer streaming or digital content environments.

Content & Tech Hybrid – Deep expertise in taxonomy and metadata management, paired with technical fluency (CMS, APIs, metadata pipelines, AI / ML).

Commercially Minded – Data-driven leader with experience applying insights to drive catalog utilization, engagement, and growth.

Change Agent – Recognized for challenging the status quo and delivering innovative, scalable solutions with business impact.

Global Leader – Exceptional team builder with success leading high-performing global operations and transformation teams.

Influential Communicator – Skilled at aligning executives and cross-functional partners around a shared vision for scale and efficiency.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $189,000.00 - $351,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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