Director of Ecommerce

Director Of Ecommerce

Flex is seeking a growth-minded Director of Ecommerce with a passion for creating best-in-class digital experiences. This role will be central to driving revenue growth by managing customer activations through the digital funnel and optimizing the online merchandising of our products. Reporting to the SVP of Operations, the Director of Ecommerce will lead initiatives to improve key performance metrics such as CVR, AOV, and LTV, while enhancing the digital product experience to complement our physical products.

Our ideal candidate is highly skilled in developing and executing product roadmaps, thrives on turning strategy into action, and has a strong understanding of the intersection between marketing, customer experience, and technology. They will manage Ecommerce channels across DTC, Amazon, and retailer websites, prioritize initiatives, and collaborate with cross-functional teams to optimize the digital funnel for incremental revenue growth. The Flex Company offers a dynamic and fast-paced environment where self-starters can thrive and help shape the future of an emerging category.

Salary : $155-165k per year

Key Responsibilities :

• Oversee and actively contribute to the management and improvement of the P&L across ecommerce channels, including DTC, Amazon, social marketplaces (e.g. Meta, TikTok), and retailer websites (e.g. Walmart, Target).
• Own the forecasting process for ecommerce, ensuring accurate and data-driven predictions to guide strategic decisions.
• Serve as a strategic leader for new revenue and profit opportunities, managing and executing our ecommerce promotional and sales calendar, with the ability to lead initiatives or delegate to cross-functional teams as appropriate.
• Oversee the merchandising, bundling, online sales / promotions and other key performance areas, with a focus on prioritization and achieving business objectives across all channels.
• Develop and execute A / B testing strategies to inform decision-making and enhance performance (e.g. AOV, CVR, lighthouse scores) across key metrics.
• Leverage UI / UX insights and analytics to balance site performance with a positive customer experience.
• Oversee our CRM strategy to deliver value along customers' digital journey, enhancing customer education, engagement, retention, and overall satisfaction.
• Drive our product roadmap, including new product launches, promotions, and other initiatives that drive revenue or optimize the digital funnel.
• Oversee the digital experience, ensuring customers can purchase or subscribe to products with fidelity and troubleshooting issues, if necessary. This includes PDP ownership, product setup, shipping policies, testing and QA of releases, and more.
• Act as the steward of our digital ecosystem and technical stack in Shopify, overseeing custom development work, integrations of any third party apps and the overall reliability of our website.
• Oversee SEO strategies for the site, ensuring they align with broader digital goals.

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Our Shared Values

About Flex

The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design