A company is looking for a Marketing Automation Specialist to support marketing initiatives and optimize marketing technology.
Key Responsibilities
Develop marketing automation systems and new capabilities
Transform data for ingestion into marketing automation tools and configure personalized components
Collaborate to launch omni-channel campaigns and conduct data-driven analysis for optimization
Required Qualifications
3+ years of experience in an analytics-related position, preferably in eCommerce
3+ years of experience with a marketing automation tool
Proficiency in SQL and ability to write scalable queries
Experience with web analytics tools (e.g., Google Analytics)
Experience using data visualization software (e.g., Power BI or Looker Studio)
Marketing Specialist • Louisville, Kentucky, United States