Amazon Marketplace Manager

Horizon Brands Amazon Marketplace Manager Role

About Horizon Brands

Ready to build the next big thing? Join Horizon Brands on our $1 billion mission! Fresh off the sale of our 8-figure brand, we're embarking on our boldest challenge yet : building multiple 9-figure brands and redefining the CPG industry. Our goal? To launch game-changing brands that will collectively generate over $100 million in annual sales.

We're seeking exceptional, driven individuals to join our powerhouse team. Here, you'll collaborate with some of the brightest minds, shape the future of CPGs, and play a pivotal role in disrupting how brands are developed and scaled on Amazon. If you're ready to push boundaries, think beyond limits, and be part of a fast-paced, innovative journey toward a $1 billion valuation, we want to hear from you. Let's create something extraordinarytogether.

The Role

The Amazon Marketplace Manager will oversee all aspects of our Amazon sales channel. This role requires a strategic thinker with a deep understanding of Amazon's algorithms and ecosystem, including Seller Central, advertising, SEO, and fulfillment processes. The ideal candidate will develop and execute strategies to increase sales, enhance brand visibility, drive traffic, and increase conversion rates by creating compelling and optimized listings, make data-driven decisions, and ensure operational excellence on the Amazon marketplace.

Key Responsibilities :

• Marketplace Strategy & Management
• Create and execute a comprehensive strategy for product listings, pricing, promotions, and advertising on Amazon.
• Monitor and analyze marketplace trends, competitor activities, and customer behavior to identify opportunities.
• Product Listing Creation & Management
• Direct creative team to produce main and stack images that maximize CTR and CVR.
• Optimize sales copy with relevant keywords and compelling product descriptions to enhance search visibility and conversion rates.
• Implement A / B testing to improve conversion rates.
• Ensure compliance with Amazon's policies and guidelines for product listings.
• Inventory & Supply Chain Coordination
• Collaborate with the supply chain team to ensure adequate stock levels, timely replenishment, and forecast demand.
• Address any logistics or fulfillment issues promptly.
• Monitor inventory performance metrics to avoid stockouts and overstock situations.
• Performance Monitoring & Reporting
• Analyze sales data, customer feedback, and performance metrics to identify areas for improvement.
• Generate weekly reports to inform stakeholders of performance and areas of improvement.
• Track key performance indicators (KPIs) such as impressions, click-through rate (CTR), conversion rate (CVR), and advertising cost of sale (ACOS).
• Advertising and Promotions
• Develop and manage Amazon PPC campaigns (e.g. Sponsored Products and Sponsored Brands) to increase product visibility and drive sales.
• Plan and execute promotions, discounts, and deals (e.g. Lightning Deals, Best Deals, Coupons) to stimulate demand and attract new customers.
• Execute strategies that send external traffic from social media platforms like TikTok and Instagram to our Amazon listings.
• Customer Engagement
• Thoroughly monitor customer reviews and feedback to maintain a positive brand reputation by ensuring :
• The customer service team provides an exceptional customer experience
• The R&D team addresses product defects, if any
• The marketing team addresses inaccurate advertising content by ensuring it aligns with and meets our customers' expectations.
• Implement strategies to improve customer satisfaction and loyalty on the platform.
• Cross-functional Collaboration
• Work closely with marketing, new product development, and customer service teams to ensure alignment and support for Amazon initiatives.
• Coordinate new product launches and expansions into new categories or markets on Amazon.
• Collaborate with external partners (PPC management software) and vendors to enhance the marketplace strategy.
• Amazon Compliance
• Stay updated on changes in Amazon's policies, guidelines, and marketplace trends to ensure compliance and adaptability.
• Participate in relevant training and professional development opportunities.