Campaign Marketing Automation Specialist

Senior Campaign Marketing Automation Specialist

CAPTRUST is seeking a Senior Campaign Marketing Automation Specialist to join its in-house digital marketing team to support the firm's brand-building marketing campaigns and data-driven digital marketing efforts. Proven expertise building and orchestrating marketing automation campaigns across all aspects of traditional and digital marketing with a heavy focus on social media, life-stage marketing, and email marketing tactics.

This position will manage and oversee all aspects of marketing automation and analytics to effectively promote the CAPTRUST brand and service offering across all lines of business and client types. Position duties include planning marketing automation campaigns, a deep understanding of marketing technology, and measuring the performance analytics of campaigns and programs. The role is an individual contributor who can interact and drive collaborative planning discussions with content creators and marketing leadership to deliver campaigns that :

• Build awareness of capabilities and investment solutions
• Drive response of qualified leads
• Integrate with systems for improved lead conversions
• Leverage a robust set of data to improve targeting and results
• Support field sales through the execution of email marketing programs

The in-house digital marketing team is part of, and will collaborate with, CAPTRUST's marketing team total team of 45 professionals which is responsible for supporting the firm's growth efforts and the needs of its retirement plan, endowment and foundation, and wealth management clients.

Responsibilities

Qualifications

Minimum Qualifications :

Desired Qualifications / Skills :

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There's a reason for it; it's a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Our Employee Benefits Package shows how much we value our team. Some benefits include :

WHERE will you be working?

Remote

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put : the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics :

EEO / Diversity Statement :

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination.