CRM Marketing Manager

Angi® is transforming the home services industry, creating an environment for homeowners, service professionals and employees to feel right at “home.” For most home maintenance needs, our platform makes it easier than ever to find a qualified service professional for indoor and outdoor jobs, home renovations (or anything in between!). We are on a mission to become the home for everything home by helping small businesses thrive and providing solutions to financing and booking home jobs with just a few clicks.

Over the last 25 years we have opened our doors to a network of over 200K service professionals and helped over 150 million homeowners love where they live. We believe home is the most important place on earth and are embarking on a journey to redefine how people care for their homes. Angi is an amazing place to build your dream career, join us—we cannot wait to welcome you home!

About the role

We are looking for a motivated CRM Marketing Manager to join our CRM team at Angi. The CRM team is responsible for building the strategy & execution for all direct-to-consumer marketing communications (email, push, SMS, etc.) to drive loyalty among homeowners for Angi and HomeAdvisor.

In this role, you will help create personalized 1 : 1 content, formulate tests, analyze results, and provide recommendations to senior level management. To be successful, you will need a unique combination of strong creativity and analytical skills to take Angi’s outbound marketing communications to the next level. You will report to the Associate Director, CRM.

What you’ll do

• Plan, oversee, and execute email and SMS marketing campaigns in alignment with the editorial calendar.
• Hands-on use of Iterable, Oracle (Responsys), and customer.io platforms where you will be manipulating HTML, creating audience segmentation, setting up campaigns, A / B tests, and journeys as well as serving as the final quality assurance check before launch.
• Use strategic problem-solving skills to ensure successful campaign launches.
• Monitor and report on email, push, and SMS performance, leading to the continuous improvement of user experience and overall ROI.
• Support cross functional business initiatives
• Work with other business departments and agencies including copywriters, designers, HTML and database developers, product, and engineering.
• Present results and recommendations to senior-level management regularly.
• Use database management skills to target customers based on behaviors and demographics.
• Launch new A / B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.

Who you are

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

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