Social Media Specialist

MasterBrand is looking for a collaborative creative professional skilled at growing brand voice throughout social media channels. The Social Media Specialist will report directly to the Social Media Manager and work closely with a team of digital marketing specialists as well as stakeholders throughout the business to build social communities develop social content strategy ideate and execute campaigns and manage paid social programs.

Responsibilities :

• Maintain and nurture our existing social channels
• Drive channel strategy and thought leadership across social media channels
• Collaborate with Marketing leaders and the Digital Marketing specialists to build a robust social calendar and to develop and maintain clear brand voice
• Create engaging social content and leverage it to drive sales while building a social community; Integrate and amplify content across all marketing platforms
• Oversee both internal and external creative agencies
• Post content
• Develop track and review success metrics regularly to drive continuous optimization
• Leverage data and insights to make strategic decisions updates and improvements to existing campaigns and processes; Optimize processes for greater scale
• Lead community management to engage grow and support our customer community
• Implement and optimize the current social strategy reporting out weekly
• Be the advocate for social throughout the company.  Proactively educate stakeholders and lead competitive and social trend understanding for MasterBrand Cabinets.
• Establish a program to help maximize ongoing SEO to include elements such as posting cadence content development and keyword targeting
• Gather write review and adapt marketing material for social media
• Select appropriate supporting imagery from image library to supplement social media posts
• Generate insight into community performance and provide recommendations for improvement - Use creative thinking and initiative to analyze site performance metrics and make recommendations on content site design or features to improve effectiveness of web content and / or applications
• Monitor and engage in brand related online conversations
• Manage the execution of campaigns and tactics through cross-functional business and technical teams
• Ability and willingness to learn MasterBrands go-to-market strategy and brands
• Willingness to understand brand objectives and translate them into strategic creative digital approaches

Qualifications :

Facebook / Instagram

Additional Information :

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLCs policy is not to discriminate against any applicant or employee based on race color religion sex gender identity or expression national origin ancestry age disability / handicap status marital status military status sexual orientation genetic history or information or any other basis protected by federal state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLCs policy to comply with all applicable federal state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment please contact us at .

Remote Work : Yes

Employment Type : Full-time

Key Skills

Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills

Department / Functional Area : Marketing

Experience : years

Vacancy : 1