Product Marketing Manager

Product Marketing Manager

Techbridge is seeking an experienced Product Marketing Manager who will lead the positioning and communication of our products to the market nationally. This role requires an understanding of nonprofits and their data and technology challenges. A successful candidate will be a quick learner, strategic thinker and a great storyteller who is able to understand Techbridge's offerings and translate their features and benefits into impactful sales, marketing and customer support materials.

The Product Marketing Manager develops product messaging and value propositions for our customers in order to drive awareness, adoption, and ongoing product usage. The Manager will tackle complex problems with a strategic mindset and collaborate cross-functionally to build consensus while leveraging project management expertise.

The ideal candidate leverages quantitative and qualitative insights to fully understand customers and influence their behavior. Equally important is the ability to use key metrics and engagement patterns to measure performance of product marketing programs.

This role calls for an individual with a strong work ethic and a deep desire to support others in realizing success. Our ideal candidate has a can-do attitude, and the ability to independently lead projects, while also being a great team-player with a good eye for detail and outstanding organization skills.

Key Responsibilities :

• Work closely with product, sales, customer success, and delivery teams to understand the needs of our customers and craft compelling messaging about our products and their features and benefits that resonate with these audiences.
• Partner with sales and marketing colleagues to ensure that product messaging is clearly communicated through all channels and campaigns.
• Own the strategy and creation of product focused sales and marketing assets including webinars, white papers, website copy, email content, sales enablement tools and more.
• Outline a product timeline and oversee the project's successful execution.
• Partner with the product team to understand the product roadmap and ensure that releases are represented in the marketing content and campaign calendars.
• Be the expert on our core audiences who they are, how they buy and their key buying criteria.
• Uses customer empathy and data to back up insights about our products and services.
• Conducts extensive market research and net promoter surveys.

Required Skills :

Preferred Qualifications :

Job Benefits :

At Techbridge, we value our employees and cultivate an atmosphere of inclusivity, diversity, and innovation. We have great benefits, all within a remote working environment. We value transparency and communication among all staff and strive to foster a community where we connect, have fun and learn together. We encourage professional development and opportunities for growth. Techbridge is committed and active in the communities we serve and offer opportunities to connect and volunteer.

IMPORTANT APPLICANT INSTRUCTIONS

Please include your salary requirements in your COVER LETTER.