Principal Event Specialist

The Role

This position is primarily responsible for providing the leadership, strategy, and working with cross-functional teams on the planning and execution of our tradeshows, NI-hosted, and virtual events!

Our customers come to learn about impactful engineering ideas in a fun, collaborative, and learning-rich environment, while meeting the best of the engineering community from around the globe. This role is responsible for crafting and developing a vision that delivers innovative and unique experiences for our conference attendees in-person and virtually, which ultimately drive demand and sales pipeline.

This position requires a strategic, independent thinker who can collaborate with executive and internal customers, build consensus, and drive and report on results.

As a senior event marketing professional, this position will work with NI global marketing functions, R&D, partners, and sales contacts to implement and deliver on the event plan strategy and tactics. The role will work cross functionally with the events team, internal customers, event execution agencies and third-party vendors to create a high impact event that delivers meaningful and memorable attendee experiences. As a leader within the event organization, this person will also be a key contributor to building a collaborative, positive team environment that focuses on driving NI's culture of growth.

This person is considered an experienced, senior events planner who could take on additional leadership roles within the events department and will support other event planning needs as needed.

Core Responsibilities

Understand key drivers of successful event execution in digital, in-person, and hybrid mediums experience.

Ability to think creatively to improve event activations, ensuring the experience is optimized from first contact, through onsite / online, and post-event experiences.

Provide leadership to a cross-organizational team to build consensus on the vision, strategy, messaging, and execution based on solid event solutions to drive business outcomes.

Drives event execution, works with internal media teams on promotional plans and ensures all event design elements are on brand including marketing, sales, and employee communications, website, mobile app, promotional items, etc.

Maintains a disciplined and effective project management approach to strategic events.

Experience presenting and working with executive leadership, speaking publicly to large audiences, and ability to handle stressful situations in a cool, calm, positive manner.

Manage event agency execution (pre, during and post-event) and collaborate with internal customers on the timeline, creation, and execution of all event results across multiple mediums (virtual, hybrid and in-person).

Analyzes data and provides insights as a result for future executions to ensure we are optimizing our event marketing investments and aligning our event strategy to our campaigns and business objectives.

Ability to work with global customers through early morning or evening meetings based on project needs.

Qualifications and Skills

Basic Qualifications

Bachelor's degree preferably in technical, business, communications field or applicable experience.

8-10+ years of experience in corporate event management and experiential marketing, preferably in the B2B and enterprise technology spaces.

Competency of the English language, along with excellent written, oral, and presentation communication skills.

Willingness to travel (>

20%), including international when needed but may increase / fluctuate based on business needs.

Proficient in Microsoft Office programs (Excel, Word, Powerpoint), Salesforce.com, ON24, Microsoft Teams Webinar and Live Events preferred.

Certified Meeting Planner (CMP) certification preferred.

US Citizen.

Skills

Experience planning, leading and implementing global events for a large-scale multinational audience.

Experience leading a variety of event formats, from exclusive closed-door executive events to large-scale conferences and exhibitions, and webinars.

Experience using the latest event technologies, including streaming platforms, registration and participant management platforms, agenda management tools, event promotion tools, mobile apps, project and resource management tools, and tools for live event engagement (polls, Q&As, etc.).

Experience leading timelines and budgets.

Experience creating or leading an integrated sponsorship program.

Ability to work cross-functionally and manage multiple customers and workstreams.

Ability to assess and prioritize workload in a strict deadline-oriented environment.

Demonstrates leadership skills including leading teams and driving initiatives across multiple groups.

Credibility to command respect and lead project customers and contributors at all levels.

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.