Tradeshow and Event Specialist - Henry Schein Orthodontics

Tradeshow & Event Specialist

The Tradeshow & Event Specialist is responsible for planning, organizing and executing global marketing tradeshows and events, as well as supporting external vendor management in support of marketing initiatives. Assists in the development of the annual show plan and budget in collaboration with internal leadership and stakeholders and manages logistics and associated staff to ensure smooth event operations from concept to completion. Collaborates cross-functionally, oversees projects, reports on trade show results, and recommends continuous improvements for maximum results.

Key Responsibilities :

• Supports implementation of strategic event messaging and creative plans that integrate PR, web, social media, keynote presentations, internal communications and other assets required to support events.
• Maintains the master event calendar and handles all event logistics including shipping / receiving of booth assets, management of major booth assets, set-up and tear-down, event execution, staffing and training, integrated marketing and results reporting.
• Provides ideas and solutions for meeting content and flow.
• Partners with external vendors and / or selected Henry Schein groups providing services to support any event to ensure costs-saving efforts are maximized.
• Establishes relationships with outside vendors and hotel contacts. Negotiates and manages cost-saving efforts by leveraging Henry Schein as a company. Creates and coordinates outside department staff when necessary for onsite help.
• Creates and tracks event budgets providing budget recommendations with justifications. Manages and tracks event expenses including budget-to-actual performance. Foresees and communicates any revenue risks and opportunities. Follows event metrics / goals / benchmarks and track / report progress against them.
• Recommends and secures approval for event plan purchases including vendor bidding, purchase orders and budget-to-actual tracking.
• Coordinates updates to show materials and booth graphics as necessary including graphic design, printing and production.
• Responsible for onsite decisions regarding logistical changes.
• Partners with Marketing Managers, Product Managers, Director of Sales, Director of International Sales, Director of Marketing, etc. when necessary to ensure that they are kept informed on the status of events, staff meetings and updates are coordinated and facilitated.
• Participates in special projects and performs other duties as required.

In addition to the essential duties and responsibilities listed above, all positions are also responsible for :

Specific Knowledge & Skills :

General Skills & Competencies :

Minimum Work Experience :

Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.

Preferred Education :

Typically a Bachelor's Degree or global equivalent in related discipline.

Travel / Physical Demands :

Position will require domestic travel 6-10 times per year to attend major events and trade shows.

The posted range for this position is $60,600-$90,900, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location / labor market, internal equity, etc.

This position is eligible for a bonus not reflected in the posted range.

Other benefits available include : Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.