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Sales Coordinator
Sales CoordinatorCrescent Hotels & Resorts • Saint Petersburg, FL, US
Sales Coordinator

Sales Coordinator

Crescent Hotels & Resorts • Saint Petersburg, FL, US
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Sales & Catering Coordinator / Revenue Analyst Assistant

Essential Job Functions : Sales & Catering Coordination (60%)

  • Prepare all event documentation and coordinates with sales, hotel departments and customer to ensure consistent, high-level service throughout pre-event, event and post event phases.
  • Recognizes opportunities to maximize revenue opportunities by up-selling and offering enhancements to create outstanding events.
  • Manage group and event space blocks in sales systems ensuring optimal space utilization.
  • Acts as liaison between field sales manager and customer throughout the event process. Makes presence known to customer at all times during this process. Is available to solve problems and / or suggest alternatives to previous arrangements.
  • Proactively identify and resolve operational challenges before and during events in collaboration with internal departments.
  • Manages banquet and meeting space for assigned groups.
  • Collaborate with Sales Managers to assess the feasibility of client requests, including space compatibility and materials such as booths. Assists in promoting the hotel, generating new leads, and supporting efforts to secure repeat business.
  • Ensure accurate account history and client data entry within GXP or booking platforms.
  • Initiates phone calls to clients prior to their events to confirm final details, collect any updated information, and address last-minute needs. Proactively identifies and presents upsell opportunities such as premium menu options, specialty dcor, or added services to enhance the event experience and increase revenue.

Revenue Analysis & Reporting Assistant (40%)

  • Generate and analyze daily, weekly, and monthly reports related to pace, pickup, occupancy, ADR, RevPAR, and segmentation performance.
  • Assist in the development of group forecasts, budgets, and revenue strategy plans in collaboration with the Revenue team.
  • Monitor rate parity and inventory accuracy across all booking channels and third-party sites.
  • Create and manage group room blocks, booking codes, and reservation links in coordination with the Sales and Front Office teams.
  • Provide market intelligence by tracking competitor pricing, promotional offers, and business mix.
  • Support weekly strategy meetings by preparing data dashboards and performance summaries.
  • Identify revenue opportunities through upselling recommendations and strategic group placement.
  • Required Skills and Abilities :

  • Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to "pitch-in" and help co-workers with their job duties and be a team player. Ability to effectively deal with internal and external customers. Basic knowledge of mathematics and calculator skills to prepare mathematical calculations without error. Ability to communicate effectively both verbally and in writing in order to interact with vendors and department heads. Hotel reservations & Sales and Catering software program knowledge is helpful.
  • Performance Standards

  • Customer Satisfaction : Our customers are what we are about. One of the keys to a positive guest experience is positive interaction with Crescent staff. It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every Crescent associate is a guest relations ambassador, every working minute of every day.
  • Work Habits : In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and attendance. You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and / or improve existing ones, have the ability to solve routine problems that occur on the job and ask for help whenever you are not sure how to do something.
  • Safety & Security : The safety and security of our guests and associates is of utmost importance to Crescent Hotels & Resorts. Every Crescent associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.
  • Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

    This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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    Sales Coordinator • Saint Petersburg, FL, US

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