Marketing Data Specialist

About Us

Avenue5 is a vibrant third-party multifamily property management firm with locations across the United States. We pride ourselves on an inclusive, make-it-happen culture where we listen to, invest in, and celebrate our associates.

Summary Of Responsibilities

The marketing data specialist analyzes and summarizes data to create actionable business intelligence insights, leveraging data to identify potential marketing service enhancements, monitor current performance, and evaluate best practices.

Primary Responsibilities And Objectives

Assist in gathering and organizing marketing data from various sources, including CRM systems, social media platforms, web analytics tools, internal business intelligence dashboards, and other tools.

Ensure data accuracy and integrity through thorough validation and verification processes.

Input data into relevant databases and systems, maintaining consistency and completeness.

Support senior team members in analyzing marketing campaign performance metrics, such as click-through rates, conversion rates, engagement metrics, cost conversions, and ROI.

Assist in segmenting customer data and creating internal reporting based on geographic, behavioral, and psychographic attributes.

Learn and apply basic statistical techniques as well as Excel skills to identify trends and patterns in the data.

Help prepare reports and presentations summarizing key marketing metrics and findings.

Maintain documentation of data collection processes, methodologies, and results for future reference.

Collaborate with team members to ensure clear communication of data insights and recommendations.

Support A / B testing and experimentation initiatives under the guidance of senior team members.

Assist in monitoring ongoing experiments and documenting results for analysis.

Contribute ideas and suggestions for optimizing marketing campaigns based on data-driven insights.

Actively engage in training sessions and educational opportunities to enhance skills in data analysis, statistical methods, and marketing principles.

Stay updated on multi-family and basic marketing industry trends and best practices in marketing analytics and data science.

Seek feedback from peers and supervisors to continuously improve performance and expertise.

Perform other duties as assigned.

Education And Experience

Bachelor’s degree in marketing, statistics, data analytics, digital marketing, or a related field is strongly preferred.

Basic understanding of statistical concepts and methodologies is required.

Three to five years of experience with managing online review sites, social media, reputation management practices, website presence, and lead management required.

Skills And Requirements

Strong analytical and problem-solving skills and a passion for data are required.

Mastery in Microsoft Excel is required. Intermediate to advanced level knowledge of other Microsoft Office Suite, including Outlook, Word, and PowerPoint, is required.

Experience in the Yardi Suite of products, RealPage, or other equivalent systems is a plus.

Experience using AI and machine learning to drive data-driven insights that inform and optimize our marketing strategy.

Some experience working in a digital, creative, and branding agency is a plus.

Basic knowledge of project management software, such as Wrike, is preferred.

Experience in Google Drive, Google Docs, Google Analytics, Google Search Console, Microsoft Clarity, and Google Ads is preferred.

Ability to work independently and prioritize effectively in a fast-paced environment is a must.

Excellent written and verbal communication skills.

Exceptional project management skills are required.

Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting.

Ability to maintain a positive demeanor, voracious appetite to learn new things, and excellent professional judgment.

Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned.

Scheduling

Required to maintain a regular schedule, which may also require working outside of the regular schedule, weekends, and non-traditional holidays.

Environment

Exposure to an environment typically found in an office building.

Physical Requirements

Ability to lift, push, and pull up to 25 pounds.

Must be able to observe and detect signs of emergency through visual and / or auditory cues.

Must be able to remain stationary, move around, reach, and position oneself as needed for extended periods.

Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly.

Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound.

Visual requirements including color, depth perception, and field vision.

Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct.

Ability to tolerate stressful situations.

Ability to work under minimal to moderate supervision.

Diversity

Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

#J-18808-Ljbffr