Director of Demand Generation & ABM

Director Of Demand Generation & ABM

Exactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina.

Director of Demand Generation & ABM Compensation : $140,000-$160,000 per year depending on experience

We are a global, remote-first company. For this role, we are open to US-based candidates in the following states : AZ, CO, CT, DC, FL, GA, HI, IL, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference to US Eastern time zone residency.

At Exactera, we stand at the intersection of human and machine intelligence, helping global enterprises transform corporate tax with AI-powered SaaS solutions. Backed by Insight Partners and Savant Venture Fund, with $100M+ in funding, we're scaling rapidly and we need a Director of Demand Generation & ABM to accelerate our next stage of growth.

Role Overview : We're looking for a strategic yet hands-on marketing leader who can design and execute demand generation strategies that directly drive pipeline and revenue. Reporting to the VP of Marketing, you'll fill a critical gap in our lean, high-performing team by owning digital marketing, ABM, and demand generation programs that amplify Exactera's AI-focused positioning and deliver measurable growth. This role is ideal for someone who thrives in a lean environment a builder who is both strategic and scrappy, able to develop the playbook, execute campaigns, and optimize along the way.

What You'll Do :

• Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns.
• Lead digital acquisition and ABM programs across Google, LinkedIn, 6Sense, review sites, and other platforms.
• Partner with external agency to improve AI search visibility and optimize SEO.
• Build integrated campaigns in partnership with content, events, and sales to accelerate deal velocity.
• Test, measure, and optimize campaigns, ensuring marketing investment ties directly to revenue outcomes.
• Leverage AI tools and emerging technologies to enhance targeting, campaign optimization, personalization, and reporting.
• Manage agencies, tools, and vendors while ensuring strong ROI.
• Work cross-functionally with Sales and Product to align messaging, target accounts, and campaign priorities.
• Report on campaign impact, pipeline contribution, and spend efficiency using GA4, Salesforce, and Tableau.

What We're Looking For :

Why Join Us :

About Us :

At Exactera, a FinTech SaaS start-up founded in 2016, we stand at the intersection of human and machine intelligence. Our corporate tax solutions are powered by AI and cloud-based technologies, serving customers worldwide. With over $100 million in funding from Savant Venture Fund and Insight Partners, we are poised for growth. We are committed to diversity, inclusion, and equal opportunities for all.