Amazon Acquisition Engine Manager
Amazon is our client's largest acquisition engine outside of DTC. You'll sit in the cockpit, steering everything from search / DSP budgets to inventory health, while safeguarding brand equity in the world's most competitive beauty aisle.
Responsibilities
- Own the P&L - Set monthly sales, TACoS, and contribution-margin targets; course-correct in real time.
- Listing Domination - Turn every PDP into a mini landing page : keyword-dense titles, mobile-first bullets, and premium A+ and Brand Story modules.
- Advertising Excellence - Develop full-funnel PPC + DSP plans; iterate on campaign structure, placements, and creative to maximize share of voice.
- Brand Registry & Compliance - Police unauthorized sellers, MAP violations, and IP issues with surgical precision.
- Promotions & Launches - Orchestrate Lightning Deals, Coupons, and influencer campaigns; script product-launch roadmaps from Vine to inbound FBA.
- Data >
Action - Build Looker or Excel dashboards marrying Business Reports, Brand Analytics, and Helium 10 to spot trend inflections before anyone else.