Digital Media Specialist FT

Job Description

Responsibilities

POSITION SUMMARY : Responsible for launching new digital marketing campaigns including email campaigns, web banner ads, landing pages, website monitoring and maintenance, and social media marketing campaigns. Work with the System Director of Marketing and Public Relations to develop and execute the yearlong digital marketing strategy, and work hand-in-hand with the marketing team to assist in the digital efforts for cross-platform prograns and campaigns. Perform additional duties as required.

Social Media : Execute social media plan in coordination and collaboration with corporate by maintaining numerous social media profile content calendars for various platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) including graphic design, photography and video, campaign suggestions and identifying opportunities to work with experts and influencers in market. Develop monthly content calendars for social media platforms for South Texas Health systems hospitals and freestanding ERs, including all social media posts. Monitor and respond to posts and comments in real-time with oversight from UHS corporate team and facility management, market sensitivity and constant care. Conceptualize, develop, plan, schedule and implement new and ongoing social media strategies and initiatives. Utilize strong graphic design skills to create and design various materials for digital and print as needed.

Website : Regularly update South Texas Health System’s various websites to ensure content and information is correct and current. Manage the overall content of all STHS websites, including the system’s blog and news pages, to ensure it is dynamic, current and relevant. Consider new ways to further develop the websites to make them a selling tool. Review and evaluate web analytics and digital ad campaigns on an ongoing basis and make changes to the campaigns / programs as necessary. Review and evaluate web monthly reports regarding site traffic to ensure traffic growth. Ensure that all social media and web advertising campaigns feature a proper call-to-action.

Misc. : Responsible for guaranteeing that STHS’ content is properly shared at all facilities, including digital billboards, television monitors, etc. Write weekly content (blogs, articles) for the STHS websites and content for STHS’ social media accounts, as assigned. Support the STHS Marketing Team at all assigned STHS events by assisting as needed. Perform additional duties as assigned.

Qualifications

QUALIFICATIONS :

Strong project management and organizational skills with an ability handle multiple ongoing projects in various states of planning and execution at a given time.

Strong oral and written communication skills and ability to influence others.

Strong photography and graphic design skills (Adobe Creative Cloud).

4. Strong knowledge of social media and web platforms, including Facebook, Instagram, Twitter, YouTube, Pinterest.

5. Knowledge of data metrics to effectively measure impact and determine improvements

6. Knowledge of web analytics to effectively measure impact and determine improvements

Ability to craft compelling messages and communication materials for all key audiences, including digital content.

8. Must demonstrate commitment and adherence to STHS’s Compliance Program and Code of Conduct through compliance with all policies and procedures, the Code of Conduct, attendance at required training and immediately reporting suspected compliance issue(s) to the Compliance Officer.

EDUCATION / LICENSURE :

1. Bachelors degree in marketing, business, communication or other related field or equivalent experience.