Director Analytics (Media)

Director Analytics (Media)

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do : create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past six years in a row.

Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

Your Role

We are looking for a passionate, collaborative, and adaptable Director to join Redbox, Crossmedia's analytics and business intelligence team. You will help lead the development and implementation of analytics solutions to evaluate and optimize marketing performance. Your expertise will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI.

As a senior member of the team, you will partner closely with the Group Director to review project briefs, provide analytics leadership on client strategic challenges, and drive the development and execution of cross-channel measurement strategies. You will roll up your sleeves to analyze marketing mix models (MMM), design analytics frameworks, create data visualizations, optimize media investment, and translate complex data into actionable insights. The ideal candidate is passionate about advancing the role of analytics in strategic marketing, and excited to build best-in-class measurement solutions across a portfolio of high-profile clients.

Client Leadership & Strategic Partnership

• Act as a key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives.
• Build strong, independent relationships with client leads across media, analytics, and brand teams.
• Partner closely with internal Media Planning and Strategy teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
• Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions.
• Advocate for measurement as a critical driver of business value, not just a reporting function.

MMM & Measurement

Team Leadership & Development

Requirements

Salary range is $120k - $150k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position.

Crossmedia Benefits

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including :

Commitment to Diversity and Inclusion

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and / or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor / manager (within guidelines and compliance with laws in the US and UK).

Continued employment remains on an "at-will" basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based).