Senior Paid Search Manager (auto retail)

Senior Paid Search Manager (Auto Retail)

We're looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You'll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on a large auto retail brand that will challenge you! You'll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your client.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

We offer :

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $82,500 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

Important Notice : Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com / careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

You Will Be

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.

Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.

Mentoring a pod of Coordinators, Associate Managers, and / or Managers

Creating and managing paid search accounts / campaigns via various paid search marketing platforms including but not limited to : Google Ads, Microsoft Ads, Criteo, etc.

Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.

Working with direct response advertising strategies to drive sales revenue and / or qualified leads.

Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.

Creating and implementing campaign A / B test experiments to identify optimal campaign settings

Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.

Analyzing paid search campaign results and adjust strategy and budgets accordingly.

Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.

Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Incorporating LLM based practices to accomplish account needs

You Must Have

3+ years of experience managing multiple client portfolios in paid search industry

Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client

Excellent verbal and written communication skills

Excellent analytical skills

Deep knowledge of the SEM industry and the paid search advertising model

Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns

General knowledge of search engine optimization (SEO), social advertising, and web usability

Strong Microsoft Excel skills : pivot tables, VLOOKUPS and chart building

Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients

Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace

An understanding of customer lifetime value and optimizing towards profits based on client margins

Ability to manage expectations and priorities

Experience presenting to senior-level client contacts

Strong working knowledge with Google Suite