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Vp of engineering • pompano beach fl
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VP of Regional Marketing - East
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Job Description
The Vice President of Regional Marketing leads the development and execution of integrated marketing strategies across a portfolio of gaming properties. This role ensures alignment with enterprise goals, optimizes marketing performance and reinvestment, and guides cross-functional teams to deliver data-driven campaigns that enhance guest engagement and drive revenue. In addition, this role directly oversees the on-property marketing and entertainment teams who are responsible for the implementation and execution of marketing and entertainment strategy for the three Caesars Entertainment properties, Harrah's, Caesars, and Tropicana, located in Atlantic City.
DIRECTLY SUPERVISES : Regional Director of Marketing, Regional Director of Marketing Communications, Regional Director of Entertainment, and Property Director of Marketing - Atlantic City.
KEY JOB FUNCTIONS :
- Develop and implement integrated marketing strategies for assigned casino properties in collaboration with property leadership and Shared Services teams.
- Lead the creation of annual marketing plans and budgets, ensuring alignment with gaming, hotel, and non-gaming revenue targets.
- Guide the development and execution of property marketing calendars, promotions, and events to drive visitation and profitability.
- Collaborate with central teams (brand, advertising, PR, digital, analytics) to ensure consistent messaging and campaign integration across all channels.
- Support entertainment, F&B, and retail marketing initiatives, including promotional planning and strategic partnerships.
- Monitor marketing spend and ROI, ensuring accountability and alignment with property goals.
- Ensure clear communication of marketing initiatives, updates, and corporate directives across all properties.
- Promote collaboration and best practice sharing across regional teams and properties.
- Mentor and develop on-site marketing leaders, supporting career growth and talent retention.
- Represent marketing at key property events and engage with high-value guests as needed.
- Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
- Identify compliance risks and take actions necessary to eliminate or minimize risks.
- Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
- Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
EDUCATION and / or EXPERIENCE :
QUALIFICATIONS :
WORK ENVIRONMENT :
Full-time in office located in Atlantic City
DISCLAIMER
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.