User experience serp_jobs.h1.location_city

WTW is seeking a strategic and creative User Experience Lead to drive the development of user-centered digital experiences that reflect and elevate our global brand. This role sits within the Corporate Marketing Digital Team and is responsible for shaping the UX vision and its design execution across , our broader digital platforms, and the WTW digital design system.

The User Experience Lead will own and evolve the WTW digital design system, ensuring its effective application across the corporate website as well as marketing and brand materials. This role blends system-level thinking with hands-on design, applying strategic principles to both broad frameworks and individual experiences. The User Experience Lead also provides strategic input for our brand, maintaining a focus on inclusive design strategies and accessibility.

Key Responsibilities

• Define and lead the UX and UI strategy across WTW’s digital ecosystem, integrating brand identity, accessibility, front-end libraries, and user needs and journeys.
• Lead and actively contribute to the design and delivery of intuitive, engaging, and accessible digital experiences, combining strategic oversight with hands-on involvement in developing design concepts, user flows, and system architecture.
• Lead a small, agile team—including a front-end developer and a UX / UI designer—fostering collaboration, innovation, and high-quality execution.
• Collaborate closely with brand, creative, business marketing, and technology teams—as well as external agencies and third-party partners—to ensure cohesive and consistent user journeys across all touchpoints.
• Lead UX research initiatives to uncover insights and inform design decisions.
• Establish and maintain UX standards, design systems, and best practices to support scalability and consistency.
• Monitor performance metrics and user feedback to continuously optimize digital experiences.
• Integrate AI-driven tools and technologies into UX workflows to improve efficiency, enable predictive user experiences, and support intelligent automation—applying emerging capabilities to inform strategic decisions and drive innovation

Tools & Platforms

Design Tools :

The Director of User Experience will leverage a suite of industry-leading platforms to deliver consistent, high-quality digital experiences. These include Figma for collaborative interface design, Adobe Creative Cloud for visual asset creation, Zero Height for documenting and sharing design standards, and design systems and component libraries to ensure consistency across touchpoints. Accessibility is supported through tools like NVDA, while Azure DevOps and Microsoft Teams enable agile collaboration across teams and vendors.

Marketing Technology Stack :

To support data-driven decision-making and seamless digital engagement, the role utilizes tools such as Google Analytics for performance tracking, Sitecore XM Cloud for content management and governance, and Marketo for marketing automation and email / form design. These platforms help ensure cohesive user journeys and measurable impact across web, mobile, and email channels.