Social services assistant serp_jobs.h1.location_city

Reports to : Director of Strategy and Creative Digital Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. Paris Baguette's mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!

WHAT WE ARE HUNGRY FOR

We are seeking a Social Media Coordinator who will support Paris Baguette's social media platforms and influencer campaigns. This individual will be responsible for day-to-day organic social platform management, content creation, influencer task management and social listening. They'll support the strategy & approach for social media platforms including Meta, TikTok, X, Threads, and other emerging platforms.

KNOWLEDGE AND

• Support the Paris Baguette Social Media strategy to strengthen our approach to organic content creation, engagement and followers.
• Publish social media content including posts, reels, videos and stories to Meta, TikTok, X and others using platform appropriate messaging, music and brand voice.
• Help develop and maintain the content calendar (both US and CA) for Paris Baguette social media platforms.
• Create impactful, relevant and on-trend social content including original video and photography captures.
• Seek out usable UGC (user generated content) to re-share share across Meta stories to further engagement.
• Oversee social listening, responding to guests and partnering brands to further grow our social following.
• Responsible for community management and maintaining a consistent brand voice in filtering guest concerns to consumer care manager as needed for further additional follow-up.
• Collect and report-out social data metrics to measure engagement, followers, and platform growth.
• Identify potential influencer relationships with relevant brand content for Instagram and TikTok.
• Manage social influencer tasks including contracts, café communication and gift card coordination.
• Capture corporate content during company events for LinkedIn posts.
• Prepare social posts for paid media assets.
• Prepare social content presentations for various meetings and recap decks.
• Keep atop of social trends and innovation in the social media space.
• Perform other functions as needed.

WHAT YOU NEED TO HAVE

SWEET BENEFITS