Social media strategist serp_jobs.h1.location_city

About Montgomery Village & Montgomery Village Foundation

Montgomery Village is a large-scale planned community in the Washington, DC metro area with more than 12,500 homes and 40,000 residents. Established in 1966, the Montgomery Village Foundation, Inc. (MVF) is a 501(c)(4) non-profit corporation / homeowner’s association that provides services to the residents of the community. MVF owns and maintains more than 335 acres of parkland, 20 tennis courts, 19 recreation and park areas, 13 pickleball courts, 6 pools, 5 basketball courts, 4 community centers, 2 hard court soccer courts and a natural amphitheater. MVF’s mission is to promote the health, safety and welfare of the residents of the community of Montgomery Village, Maryland. For more information, visit

401(k) with match up to 6%

$20K Life Insurance

Long-Term Disability Insurance

Flexible Spending Account

Dependent Care Flexible Spending Account

Health Savings Account

Vacation, Sick and Personal Leave

11 Paid Holidays

Employee Discount on Programs

BASIC FUNCTION AND RESPONSIBILITY

Responsible for developing, implementing, evaluating and maintaining digital marketing strategies for social media channels and website. Oversees resident engagement and brand consistency through print and digital content.

Coordinates circulation of the

Village News

by carrier throughout Montgomery Village.

PRIMARY DUTIES

Writes, revises, copyedits and proofreads copy for print and online news articles, publications, marketing collateral and social media posts as instructed by Director of Communications.

Creates and maintains a Social Media Strategic Plan that includes providing insights on design / layout, messaging, timing and audience; identifying and reaching new targeted audiences; establishing expectations, timelines and metrics for paid and organic online engagement, impressions and reach, shares and conversions; and reporting weekly and monthly results to plan.

Manages MVF and appropriate departmental social media channels and develops strategies to enhance online resident engagement and search engine rankings.

Analyzes content for consistency, accuracy, adherence to style and brand standards and user experience implications.

Serves as social media photographer / videographer for functions and events.

Collaborates with Senior Graphic Designer on video production and web content.

Assists Executive Vice President with social media content, including supporting brand and Q&A video sessions.

Supports branding / marketing efforts through digital and print copy and content.

CIRCULATION

Coordinates the distribution of approximately 11,300 copies of the

Village News

to residents. Emails reminders and important information to carriers.

Sorts and counts proper number of papers for each carrier. Orders circulation supplies. Monitors paper pickup on delivery days.

Organizes hiring, orientation and assigning of approximately 50 carriers, plus substitute carriers, and monitors carriers to ensure that reasonable safety precautions are taken.

Maintains mailing lists for and communication with carriers, substitutes and resident subscribers.

Supervises delivery through quarterly spot checks and handles all complaints and special requests concerning circulation.

Prepares and submits carrier payroll.

OTHER

Assists with coordination and administration of annual MVF Board of Directors Election, including validating and tabulating ballots.

Assists in all Communications Department functions, including attending / staffing events.

Takes reasonable safety precautions.

Performs other duties as assigned.

KNOWLEDGE, SKILLS AND ABILITIES

Excellent grammar, writing, copyediting, proofreading and communication skills, including the ability to adapt writing style to appeal to different audiences and maintain brand standards across various media types.

Proven experience with Microsoft Office products, Adobe Creative Suite, social networking platforms and online marketing tools.

Ability to establish and maintain effective working relationships with staff and the general public both in person and online.

Familiarity with Search Engine Optimization (SEO) and analytics reporting tools to aid in content strategy, creation, evaluation and reporting.

Initiative-taking attitude that carries through independent and teamwork settings.

Ability to lift and carry 30 lbs.

MINIMUM QUALIFICATIONS

Bachelor’s degree in Marketing, Journalism, Communications, English, Public Relations or related field.

Three or more years of professional work experience in related role; or any combination of education and experience that provides the required knowledge, skills and abilities.

PREFERRED QUALIFICATIONS

Demonstrated experience in creating and implementing social media and digital content strategies, including short videos.

Basic HTML knowledge and ability and understanding of Joomla Content Management System platform.

Painstaking attention to detail.

• Essential job function

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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