Social media strategist serp_jobs.h1.location_city

The Social Media Strategist manages Erlanger Health Systems organic social media presence, ensuring the brand maintains a consistent voice and strong connection with online audiences. This role is responsible for content planning and publishing, coordinating with internal partners, developing visual assets and captions, and monitoring performance.

The Social Media Strategist helps amplify Erlanger's voice in the region by creating community-focused content, supporting campaign rollouts, and contributing to the health systems thought leadership, education, and promotional storytelling efforts. This position requires strong communication skills, content instincts, attention to detail, and a clear understanding of brand messaging and platform best practices. This requires robust relationship building and maintenance across the department and the health system.

Key Responsibilities

Content Creation & Publishing

• Develop and schedule organic social media posts across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter), with potential expansion to TikTok or YouTube.
• Write clear, engaging, and brand-aligned captions and post copy tailored to specific audiences and platform formats.
• Collaborate with the design team or use internal templates / tools to create or repurpose graphics and short-form visual assets.

Calendar Management & Coordination

Monitoring, Engagement & Reporting

Collaboration & Integration

Education

Required

Bachelor's degree in marketing, Communications, Journalism, or related field

Experience : Required :

2-4 years of experience in social media management, content creation, or digital communications (internships considered)

Familiarity with major social media platforms, scheduling tools (e.g., Sprout, Hootsuite, Meta Business Suite), and native analytics

Basic design skills and proficiency with Canva, Adobe Express, or similar tools a plus

Strong writing and editing skills with attention to brand tone and audience nuance

Experience in healthcare or community-based organizations preferred.

Department Position Summary :

As part of Erlanger's integrated, in-house marketing team, the Social Media Specialist plays a central role in managing and evolving the health systems voice across social platforms. Working within a department that functions like a full-service marketing firm embedded in a major healthcare system, this role helps drive digital engagement, promote service line campaigns, support system-wide initiatives, and cultivate community relationships through timely, brand-aligned content.

Reporting to the Digital Engagement Manager, the Social Media Specialist is responsible for day-to-day social content planning, creation, publishing, and performance monitoring across Erlanger's primary social media channels. This individual works closely with the Creative, Marketing, and Communications teams to ensure that social media activity is strategic, timely, and aligned with broader campaign efforts and institutional goals.