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Social Media Manager

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GoTextbooks

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Social Media Manager

role at

GoTextbooks

We’re on a mission to make college more affordable by helping students save money on textbooks and course materials. Our brand is trusted by students nationwide for rentals, buybacks, and easy access to the books they need to succeed. We’re looking for a creative and data-driven Social Media Manager to bring our brand voice to life across platforms and engage with our student audience where they spend their time most online.

As Social Media Manager, you will own the strategy, content, and performance of our social media channels. You’ll be responsible for the strategy, creating content, and engaging with our community in ways that feel natural, entertaining, and shareable. This role requires equal parts creativity, cultural awareness, and data-driven decision making.

Develop and execute a social media strategy across TikTok, Instagram, YouTube, X, LinkedIn, and other emerging platforms.

Develop and execute a social media strategy that drives brand awareness, engagement, and sales among Gen Z audiences.

Create, curate, and publish content (posts, Reels, Stories, TikToks, Shorts, memes, and trends) aligned with the brand’s voice and style.

Act as the online voice of the brand by responding to comments, DMs, and actively join conversations where our audience is.

Identify and jump on cultural trends, viral moments, and relevant conversations to keep Valore’s brand top of mind.

Partner with influencers, creators, and ambassadors to expand reach and build credibility.

Collaborate cross-functionally with creative, marketing, and product teams to align content with launches, campaigns, and promotions.

Experiment with new content formats and emerging platforms to stay ahead of the curve.

Align social content with broader marketing campaigns (rentals season, buyback season, back-to-school, finals).

Manage the social content calendar and ensure consistent posting across all channels.

Keep current with the latest social media trends

Content Creation & Management

Write engaging captions and create short-form video, graphics, and stories that resonate with high school & college students.

Partner with design, marketing, and campus ambassadors for user-generated content (UGC).

Manage daily posting, scheduling, and community interaction.

Community Engagement

Be the brand’s online voice- actively respond to comments and messages while engaging with student communities. Participate in conversations on social media posts and videos where students are already spending time.

Build relationships with student influencers and campus organizations.

Analytics & Performance

Track, analyze, and report on key metrics (engagement, reach, conversions, follower growth).

Optimize content based on insights and platform trends.

Monitor competitors and industry trends to keep the brand ahead.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

2+ years of experience in social media management

Deep understanding of Gen Z digital culture, memes, TikTok trends, and platform nuances.

Strong copywriting skills with the ability to adapt voice per platform.

Proficiency with social media reporting tools (e.g., Hootsuite, Sprout, Later, Meta Business Suite).

Comfortable analyzing performance data and adjusting strategy accordingly.

Creative mindset with an eye for design, video editing, and storytelling.

Self motivated and able to work independently with minimal direction

Highly organized with strong planning and attention to detail

Strong multitasking skills with the ability to manage multiple projects simultaneously.

Creative, self-motivated, and proactive — always looking for fresh ways to connect with the audience.

Comfortable on camera and / or managing UGC (user generated content) content production.

Nice to have

Experience working with more than one brand at a time

Experience working with B2C educational brands.

Background in influencer partnerships and campaign management.

Familiarity with paid social ad management and A / B testing.

Passion for education and student success.

What We Offer

Competitive salary and benefits package.

Opportunity to make a direct impact on students’ lives by making education more affordable.

A collaborative, fun, and mission-driven work environment.

Professional growth and learning opportunities in a fast-moving digital space.

Seniority level

Associate

Employment type

Full-time

Job function

Other

Industries

Higher Education

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