Social media specialist serp_jobs.h1.location_city

Coordinator III Social Media and Digital Content

Join to apply for the Coordinator III Social Media and Digital Content role at Fort Worth ISD

Coordinator III Social Media and Digital Content

Join to apply for the Coordinator III Social Media and Digital Content role at Fort Worth ISD

Coordinator III Social Media & Digital Content

Reports to : Director Marketing and Creative Communications

Coordinator III Social Media & Digital Content

Reports to : Director Marketing and Creative Communications

239 Duty Days

Pay Grade : 403

Salary Range : $74,735 - 90,043

FLSA Status : Exempt

Position Purpose

Supports the districts communication efforts through creative storytelling, digital media production, and strategic social media content development to identify, capture, and share the stories of Fort Worth ISD. Serves as a key contributor in capturing and producing engaging video and photo content for social media. Collaborates with the Communications team to write and edit content for online newsroom, features, and announcements that highlight student achievements, staff excellence, and district initiatives.

Essential Job Functions

• Proactively recognize and celebrate the achievements of students, staff, and volunteers through digital storytelling.
• Design, schedule, and publish engaging content across district-wide social media platforms to inform and connect with families, students, staff, and the broader community.
• Use analytics tools to track social media performance (reach, engagement, click-throughs) and adjust content strategy based on trends and audience behavior.
• Maintain a content calendar aligned with key district milestones, campaigns, and academic priorities to ensure proactive and intentional storytelling.
• Set content goals aligned with district initiatives (e.g., enrollment, attendance, family engagement) and develop posts that support those objectives.
• Produce photo montages, highlight reels, and short videos tailored for social media audiences.
• Develop A / B content tests (e.g., headlines, imagery, post timing) to determine what drives the most engagement and refine future posts accordingly.
• Monitor district social media messaging daily, providing timely and appropriate responses while ensuring alignment with FWISD values and tone.
• Identify high-performing content themes and replicate successful formats to maximize engagement and message retention.
• Create monthly performance reports and insights to inform leadership and refine strategy.
• Track and respond to engagement metrics in real-time to amplify successful content and pivot when necessary.
• Proofread and edit all content for clarity, accuracy, and alignment with district communication standards.
• Track and analyze social media performance using data tools to measure reach, engagement, and overall impact.
• Develop and maintain clear social media guidelines for district and campus-level platforms, ensuring consistent branding, appropriate use, and compliance with privacy policies.
• Provide support and guidance to campuses on managing social media pages, including technical troubleshooting, maintaining security / privacy, and appropriate engagement practices.
• Assist in the creation of content for various district communications, including e-newsletters, brochures, digital presentations, and community updates.
• Support the coordination and promotion of district events, marketing efforts, and community relations initiatives.

Safety

Supervisory Responsibilities

Personal Work Relationships

Other Duties As Assigned

Knowledge, Skills & Abilities

Travel Requirements

Physical & Mental Demands, Work Hazards

Minimum Required Qualifications

This document is intended to describe the general nature and level of work being performed by people assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Education Administration Programs

Referrals increase your chances of interviewing at Fort Worth ISD by 2x

Sign in to set job alerts for Media Coordinator roles.

Interested in future Media opportunities?

Media Operator, Network Operations (Contract)

Coordinator of Marketing & Digital Media (25-26 SY)- Marketing and Communications

Marketing Coordinator Intern - Summer 2025

Film, TV, & Digital Media Faculty Adjunct Pool

Police Media Assistant- (PT-19 hours or less)

Newark, TX $45,100.00-$66,000.00 2 months ago

D2C Director of Paid Media + SEO (D2C / B2C)

Dallas-Fort Worth Metroplex $140,000.00-$160,000.00 19 hours ago

Health Communication & Media Minor Faculty Adjunct Pool

Client Strategy Principal - Integrated Media

SharePoint and Communications Specialist

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr