Real estate lawyer serp_jobs.h1.location_city

Main purpose of the role :

To act as brand guardian for all things press and content related. Ensure properties are promoted to their full potential, never missing an opportunity for coverage to appeal to potential sellers and landlords whilst building our brand profile and positioning. Ability to forward plan, write and proofread confidently whilst generating fresh ideas for content inline with our business goals.

Location : Mayfair / Clapham

Hours :

Monday-Friday 8.30am-5.30pm

Key Responsibilities - Press

Sourcing data and stats to support market commentary on a quarterly basis for sales and lettings. Liaise with office Directors for comment on their local markets

Curate quotes for editorial features and coordinate with Directors for topical commentary in line with the business style

Oversee multiple press inboxes, ensuring responses are consistent and reflect the company’s tone of voice

Use the PR prompt email to help find opportunities for our brands, corresponding with the appropriate journalist

Regular, proactive and reactive contact with journalists, including attending appropriate events to network and build relationships

Ensure websites, socials and internal intranet are up to date with recent successes

Monthly call outs to our offices to identify story opportunities for properties and encourage press engagement

Suggest possible press angles for consideration - topical, seasonal themes

Confident understanding of tone of voice and business style

Provide statistics on press features

Key Responsibilities - Content

Review press releases from external PR teams for potential edits

Confident understanding of business writing style

Contribute to landlord, tenant and investment EDMs

Write, edit, and proofread content for websites, blogs, and other marketing materials

Assist with letter libraries, including tout letters - does the content serve its purpose?

Scope, plan and write articles for various magazines (as well as proofing)

Area guides for new and existing office locations across all brands

Produce bi-weekly blogs to a planned schedule, covering seasonal topics, press insights and business news, whilst considering SEO

Contribute to the future planning and development of company newsletters

Review blog statistics and gain insights into audience engagement

Research content topics to ensure accuracy and relevancy

Key Requirements

Preferably a degree in journalism, English, communications, or a related field

Excellent general knowledge and grasp of current news (property related)

A natural storyteller with a passion for writing along with strong communication skills

Ability to adapt written style / tone of voice depending on brand

Self starter, able to research a topic and find a story

Enthusiastic, driven with a good attitude to providing a 6 star service

Excellent writing and editing skills, with an eye for detail

Spot trends and monitor competitor output, to ensure content is relevant to audience

Organised, proactive, and comfortable juggling multiple projects

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