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Marketing strategist • ann arbor mi
Content Marketing Strategist
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Zoller, Inc.Ann Arbor, Michigan, United StatesContent Marketing Strategist
VirtualVocationsAnn Arbor, Michigan, United States- serp_jobs.job_card.full_time
A company is looking for a Content Marketing Strategist to oversee the creation of engaging content that supports SaaS marketing initiatives.
Key Responsibilities
Develop long-form content, such as white papers and eBooks, to position the company as an industry leader
Transform complex documents into digestible formats, including slide decks, social media snippets, and email and website copy
Draft press releases and articles for industry media to enhance brand awareness
Qualifications
Bachelor's degree in Marketing, English, Communications, or related field
5+ years of experience in content creation and copywriting, preferably in B2B SaaS or technology
Experience creating both long-form and short-form content across multiple channels
Familiarity with SEO best practices and digital content trends
Proficiency in Microsoft 365, notably PowerPoint, and familiarity with design tools is a plus