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Marketing specialist • salt lake city ut
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Marketing Events Specialist
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CaseWorthySalt Lake, Utah, USA- serp_jobs.job_card.full_time
Full-time
Description
CaseWorthy Inc. is the market leader in whole-person care software with the flagship CaseWorthy case management solution as well as offerings from its newest acquisitions Accessible Solutions Inc. MediSked LLC. and Eccovia Inc. We offer a suite of technology solutions each that support and connect all data and systems into a single configurable platform so our partners can easily get to the information they need when they need it.
CaseWorthy is on a mission to improve the lives of the individuals and communities we all care about. We believe that each of us has the responsibility to use our time and talents to support those around us and make the world a better place for all. We do this by providing innovative whole-person care software and partnering with like-mind organizations to support people on the journeys they choose for themselves.
Job Summary
The Event Marketing Specialist is responsible for leading CaseWorthys event strategy logistics and campaign execution to drive brand awareness generate qualified leads and support go-to-market priorities. This role will own the end-to-end event processfrom research and planning to execution and post-event ROI reportingensuring each event aligns with CaseWorthys strategic objectives.
Responsibilities
Opportunity & Alignment
- Stay current with industry trends competitor tradeshow attendance and new opportunities.
- Align event strategy with CaseWorthys product roadmap and GTM priorities.
- Provide go / no-go event recommendations and identify opportunities for improvement.
Event Logistics
Process Ownership
Expense Tracking & ROI
Lead Generation & Campaign Management
Communications & Stakeholder Management
CaseWorthy-Hosted & Sponsored Events
Other responsibilities
Requirements
Required Skills & Qualifications
23 years in corporate events or trade show planning.
Strong project management organizational and communication skills.
Proficiency in Microsoft Office Suite.
Located in Salt Lake City UT with ability to manage local storage unit.
Willingness to travel within the U.S.
Preferred Skills & Qualifications
Bachelors Degree
Experience in the Non-Profit Human Services or Social Services sector.
Familiarity with expense tracking and ROI reporting.
Experience using HubSpot CRM.
Confident interfacing with customers and senior leadership.
Required Experience :
IC
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full-Time
Experience : years
Vacancy : 1
Yearly Salary Salary : 60000 - 85000