Marketing research analyst serp_jobs.h1.location_city

THE ROLE

The Sr. MarketingAnalyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with 200+ regional marketers to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.

This position is responsible for building intuitive and agile dashboards (Tableau), conducting trainings to empower marketers to self-serve, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, analyzing and interpreting data, and being an analytics thought-partner to all marketing teams.

The ideal candidate will be an experienced analyst, effective storyteller, curious, detail-oriented, and able extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns.

This person will report to the Senior Manager of Marketing Analytics.

WHAT THIS ROLE WILL DO

• Be the marketing analytics lead and thought partner for Live Nation regional marketers, championing the use of data to inform marketing strategies
• Create and maintain marketing analytics reports and dashboards, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
• Synthesize data into clear, actionable insights and recommendations that drive business results
• Interpret business requests from stakeholders, recommend and clearly communicate potential solutions
• Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels
• Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations
• Ability to lead projects from initiation to completion by outlining clear steps, identifying key stakeholders, and communicating effectively across teams
• Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners
• Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses
• Be the expert on media performance measures and metrics (ROAS, CPC, CM, etc.) and determine factors that influence those metrics across the Live Nation business
• Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
• Contribute to the development of performance forecasting and planning tools
• Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts
• Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams

WHAT THIS PERSON WILL BRING :

DESIRED TECHNICAL COMPETENCIES :

LOCATION : Los Angeles preferred, remote acceptable but work is on PT time

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits :