Marketing manager serp_jobs.h1.location_city

Manager, Marketing

Achievement First (AF) is a nonprofit 501(c)(3) organization supporting 39 public charter schools across New York, Connecticut, and Rhode Island. For more than 25 years, AF has been recognized as one of the top tuition-free public charter school networks in the country. We are committed to creating schools of academic excellence within nurturing environments schools that prepare students to be college-ready and to pursue and succeed in whatever paths they choose in life.

The majority of AF students are Black and Latinx children from low-income families, many of whom will be the first in their families to graduate from college. Across our network, we employ more than 2,200 staff members 64% of whom identify as Black, Indigenous, or People of Color who collectively educate nearly 15,000 students in Brooklyn and Queens, NY; New Haven, Bridgeport, and Hartford, CT; and Providence and Cranston, RI.

Our mission is to prepare every student to excel in college, career, and life; deepen their understanding of self and community; and lead lives of purpose. We believe in the limitless potential within our students and their power to shape a more just society.

We are looking for a strategic and dynamic Marketing Manager to join our Public Affairs team.

Your Impact

The Manager of Marketing & Digital Strategy is a data-driven, results-oriented, and innovative marketer. This role is responsible for envisioning, leading, and executing high-impact campaigns that drive student enrollment, teacher recruitment, and brand awareness across Achievement First communities. As the operational and strategic engine behind our multi-channel efforts, this person oversees digital, print, social media, and event marketing. They manage AF's digital platforms, channels, and external consultants, lead social media and performance marketing strategy, and partner closely with recruitment teams to deliver campaigns that convert leads into seats and classrooms. A natural collaborator and brand steward, the Manager works with the Manager of Graphic Design to uphold visual excellence and ensure all creative aligns with AF's brand standards. They also help adapt and share external stories internally when relevant, reinforcing staff pride and alignment with AF's mission.

Reporting directly to the Senior Director, Brand & Marketing you will be responsible for :

Student & Teacher Recruitment Campaign Strategy, Execution & Performance Marketing

• Design and execute multi-channel marketing campaigns driving student enrollment and teacher recruitment
• Lead audience segmentation, paid media buying (social, search, display), and organic social media strategy
• Build and optimize CRM workflows to nurture prospective students and candidates
• Monitor performance data and adjust campaigns in real time to meet recruitment goals

Digital Platforms & Content Ecosystem Management

Brand Stewardship & Creative Collaboration

Event & Experiential Marketing Integration

Vendor & Consultant Oversight

What You Bring

In addition, the following characteristics are required to be successful on this team :

Travel Expectations

This is a hybrid role. The expectation is that the person in the role would be able to come into the Network Support office (NYC, CT, or RI) at least 1 day a week. There may be additional travel to regions outside of your own on a monthly basis.

Compensation

Achievement First sets salaries are set through a lens of equity, and based on the requisite skills, education, and experience relevant to the role. The salary for this position is $99,175. In order to uphold our commitment to equity, Achievement First does not negotiate pay. Additionally, Achievement First offers to all regular, full-time employees a comprehensive benefits package that includes paid time off, medical, dental, vision, and life insurance, a 403(b) retirement benefit package with match, and paid Family Leave.

Achievement First is an equal opportunity employer and an organization that values diversity. People from all diverse backgrounds are strongly encouraged to apply. Spanish language proficiency is a plus.