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Director of Marketing
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The Digital Marketing Associate will be responsible for supporting our digital advertising campaigns across Google, Bing, Facebook and more. As a Digital Marketing Associate, you will learn how to build both search and paid social campaigns, as well as tend to optimization tasks to ensure campaigns maintain positive performance. With time we'll expect you to master our best practices, and develop strategy for our digital advertising. You'll be supported throughout the process with 1 : 1 training and tasks geared for learning. You will report directly to the Associate Director of Digital Marketing.
You'll be responsible for :
Learning the fundamentals of search & paid social marketing
Sharpening your technical skills in Excel / Google Sheets, search and social platforms, plus 3rd party tools
Using Google / Bing and social platforms to pull one off reports, as well as maintaining our reporting dashboards
Writing ad copy, analyzing query traffic, researching keywords, and completing routine account maintenance
Developing the ability to understand our reporting / KPIs and analyze data sets for strategic insights
Building creative for use on social ad platforms, combining text / image / video for effective ads that engage users
Managing implementation of our location targeting, adding / removing counties per instruction
Implementing tests (Ad Copy, Landing Page, Bid, Geo)
Working on ad hoc tasks delegated by manager
Managing priorities, multitasking, and delivering high-quality work
You'll need to have :
0 - 6 months of search or social marketing experience
Analytical and reporting skills, plus some knowledge of Microsoft Excel
Time-management skills and the ability to prioritize to deliver tasks on time
Strong written and verbal communication skills
Enthusiasm for digital advertising, ready & willing to grow and refine your marketing skills
Additional things that will impress us :
A Google Ads / Facebook / Google Analytics certification
Above average knowledge of Excel
Past experience analyzing & drawing insight from data
You are a self-starter; able to work both independently and in a team environment